Farnborough International Airshow 2024: Blueprinting the Future of Aviation
Challenge
With the aerospace industry fully recovering from the COVID-19 pandemic and returning to pre-pandemic event cycles, Farnborough International Airshow (FIA) needed a compelling visual identity for its 45th edition.
The brief demanded:
- Create an emotive and inspiring visual campaign
- Highlight sustainability as the primary theme
- Showcase six key industry themes: Sustainability, Space, Defence, Innovation, Future Flight, and Workforce
- Stand out among competitor airshows in Paris, Dubai, and Singapore
- Build brand recognition as the world’s premier aerospace event
Strategic Approach
Frost Creative developed the “Blueprint for the Future” campaign, strategically aligned with the overarching theme “The Apex of Aviation”. This concept positioned FIA as an innovative roadmap for the aerospace industry, emphasising its role as a catalyst for technological advancement.
Key Strategic Elements
- Visual Identity: Stylistic illustrations communicating FIA’s future-focused vision
- Thematic Flexibility: Designed to adapt across multiple industry sectors
- Brand Continuity: Building upon the successful 2022 “Pioneer the Future” campaign
Creative Execution
The creative approach included:
- Comprehensive event brand identity
- Suite of campaign assets
- On-site branding and wayfinding materials
- Digital and print adaptations across multiple channels
Results
The campaign helped deliver exceptional outcomes:
- Historic sell-out of exhibition spaces
- 33% surge in visitor numbers
- 57% increase in delegation attendance
- Over $105 billion in commercial deals secured
- Enhanced brand reputation as the world’s premier aviation event
Deliverables
- Hero campaign creative
- Social media branding
- Digital and print advertisements
- Website and email assets
- On-site activation materials
Conclusion
By creating a visually striking and dynamically themed campaign, Frost Creative helped Farnborough International Airshow solidify its position as the global leader in aerospace events, successfully bridging heritage with future-focused innovation.
About Frost Creative
Frost Creative help organisations uncover and articulate what makes them unique by building an attractive, engaging brand with smart strategy, a structured way of working, and compelling creative.
