1050% Surge in Enquiries for a Commercial Laundry Solutions Provider
Founded in 2006, Fresh Laundry is a provider of automated commercial laundry solutions in Singapore, with a network of over 2,000 machines delivering seamless and efficient laundry service across the country. Known for reliability and excellence, Fresh Laundry offers state-of-the-art, self-service laundry solutions in partnership with leading laundry equipment manufacturers. The business Specialises in supplying coin-operated washing machines for businesses across diverse industries.
Beyond equipment distribution & leasing, the company provides full-service support—including maintenance, repair, and technical assistance—ensuring clients can operate smoothly without heavy upfront investments. With over a decade of expertise, Fresh Laundry has set the standard for self-service laundry solutions, making it the trusted choice for businesses looking to equip or upgrade their laundry facilities.
Target Market
Fresh Laundry serves two primary customer segments: entrepreneurs looking to establish their own laundromat businesses, as well as businesses with high-volume laundry needs, such as hostels, dormitories, and hotels.These clients rely on Fresh Laundry’s scalable and reliable laundry solutions to meet the demands of their operations effectively.
Objectives
Over the years, Fresh Laundry grew its customer base largely through word of mouth and existing leads but eventually struggled to expand its reach and attract new customers due to limited marketing channels. This struggle to broaden their brand presence led them to seek digital marketing services. Their goal was to effectively drive growth and expand their customer base, as well as establish their brand leadership within the commercial laundry sector.
OOm Solutions
Google Ads
For Fresh Laundry, a B2B company targeting businesses, we focused on Google Search ads to capture audiences with high buying intent—such as entrepreneurs looking to start laundromats and businesses needing large-scale laundry services (e.g., hotels, hostels, dormitories). Since many B2B buyers turn to Google Search when evaluating providers, we created a targeted strategy to meet them there.
OOm’s team launched a search campaign centred around high-intent keywords related to Fresh Laundry’s services, alongside a competitor campaign to target those searching for similar providers. Extensive keyword research and diligent optimisations helped to fine-tune campaign targeting and maximised its success. Additionally, a Performance Max (PMax) campaign was also implemented to enhance brand awareness and reach, using competitor website visitors as one of the key audience targeting signals.
Search Engine Optimisation (SEO)
We also optimised Fresh Laundry’s service pages with relevant keywords and developed blog contents to attract users seeking information related to their offerings, in addition to improving their technical SEO and building links to improve their website’s domain authority. Besides improving their organic traffic, these SEO initiatives also helped positioned Fresh Laundry as an authoritative resource in their industry.
Results
OOm’s dual strategy led to a remarkable 1050% increase in business inquiries, solidifying Fresh Laundry’s position as a leading provider in their industry. This significant growth not only boosted their leads and sales, but also elevated their industry standing to be one of the leading providers of large-scale laundry services in Singapore.
Jordan Boo, founder of Fresh Laundry, praised OOm’s impact, stating, “Results are delivered, and the service is top-notch. I am certainly looking forward to many more years of collaboration with OOm.”
About OOm
Founded in 2006, OOm is a leading digital marketing agency in Singapore dedicated to driving measurable growth for businesses across diverse industries. With over 18 years of experience and expertise spanning 100+ sectors, we deliver tailored, results-driven digital strategies to help businesses succeed. We are also a certified Google Premier Partner (awarded to the top 3% of agencies in Singapore) and Meta Business Partner.
Learn more about OOm and to book a complimentary digital marketing consultation, including a free website audit, and tailored marketing recommendations to boost your digital presence.
