After the break out of the Classic Blue, Pantone Color Institute is presenting its audience to explore another colours in a new ad campaign, “Create Your World”.
The campaign runs in Instagram as well as in print and outdoor in France, take natural landscapes and give them unexpected hues, turning them into what look like alien worlds. For example, they transform grass violet and cacti blue in a desert landscape from Mexico, and change the color palette of a rolling meadow filled with poplars to feature red grass and a pale green sky.
The provider of professional color language standards and digital solutions, Pantone aims to unleash people’s creativity through five visuals that are just as vibrant as they are explosive, Pantone reaffirms its leadership position as the color authority and encourages people to continue to explore colour.
Between the blue cactus of Mexico and the red pinnacles of the Australian desert, Pantone takes us on a journey into a new colour-filled universe. Through a campaign based in a world of pure fantasy, Pantone establishes a universal language of colour aimed at guiding everyone in building a world that resembles them.
Created via TBWA/Paris, they commented as the campaign “encourages people to continue to explore color.”