Museum of Latin American Art: Artful Analytics with MOLAA

The Challenge

The Miller Group turned a niche museum (contemporary Latin American Art) into a destination akin to the Los Angeles County Museum of Art.

And they moved it from foundation-funded to financial self-sufficiency.


The Solution

It turns out special exhibitions are not just a magnet for art aficionados but general museumgoers, too. Armed with this knowledge, The Miller Group created targeted campaigns around a series of exciting special exhibits, increasing attendance, membership and corporate donations.

Internally, they turned volunteers into brand ambassadors. Externally, they recognized their biggest donors and corporate supporters with exclusive VIP programs and content.

The result was an increase in attendance, membership and corporate donations.

About The Miller Group

The Miller Group is a nimble group of seasoned digital strategists, award-winning creatives and savvy collaborators who thrive on working with like-minded marketers and brands. They’re on a mission to find the core beliefs, values and universal truths that set you apart from the competition. Their motto is “make some noise.” The kind that transcends big media buys and broadcast advertising. And results in innovative solutions that rely on big thinking, not big budgets. Solutions you never saw coming. If this sounds intriguing, let’s explore possibilities.