the-miller-gorup-digital-agency

The Miller Group

Standard Member

The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.

USA HQ: Los Angeles
2-10 Employees
VISIT WEBSITE

About

Founded on the chutzpah of a young woman who started an agency when women didn’t do that kind of thing. An agency that’s grown on the talent of a team confident in the power of great ideas.

People who get a rush from watching clients succeed. An agency that knows the size of an idea has little to do with the size of a budget and has enough respect for the profession to say “no” when “yes” would be so much easier. An agency with a good head for business, strong hands for big challenges, and a big heart for clients and causes that deserve to win. And enough conscience to back away from projects that fail to serve people or the planet.

An agency that thrives on imagination, inspiration and integrity.

  • HQ
  • OFFICES
Services
B2B Marketing
Branding

Service Expertise

Content Marketing
Creative

Service Expertise

Digital Marketing
Digital PR
Digital Strategy
Email Marketing
Inbound Marketing
Online Advertising
Social Media Marketing
UX Design
Video Production
Web Design

Service Expertise

Web Development

Service Expertise

Industry Expertise
Energy
Fashion & Retail
Finance
Fitness
Food & Beverage

Sector Expertise

  • Consumer Goods
  • Packaged Food
  • Fresh Food
  • Snacks & Confectionery
Healthcare
Hospitality
Insurance
Luxury
Nonprofit

Sector Expertise

  • Environmental Conservation
  • Animal Welfare
  • Community Foundations
  • Advocacy & Public Policy
Real Estate
Telecommunications
Travel & Tourism

Case Studies

the-miller-group-case-study-turning-up-the-volume

The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

Branding Creative

The Miller Group Case Study: Turning Up the Volume

The Miller Group
the-miller-group-case-study-turning-up-the-volume
the-miller-group-case-study-turning-up-the-volume miller-group-case-study-grand-park

The Challenge

Overshadowed by nearby tourist attraction Griffith Park (4,210 acres), L.A.’s vibrant, 12-acre environmentally sustainable park was approaching a milestone – its 10th anniversary.

Grand Park – “the park for everyone” was looking for ways to drive both internal and external brand excitement for the diverse communities it served. COVID had dramatically impacted usage and the park was in need of a brand refresh.

How The Miller Group Made Noise

First up, The Miller Group conducted voice of the visitor intercept research to gather opinions, attitudes, and usage. They identified key brand icons, developed an all-new brand logo, a 10th anniversary version, and the park’s first-ever brand style guide. When Grand Park changed its name to Gloria Molina Grand Park, they rebranded once again.

The best place to start campaign development is typically with a dose of honest opinion.

Client: Gloria Molina Grand Park

Industry: Entertainment

Sector Expertise: Theme Parks & Attractions

Services
Branding Creative
museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

museum-of-latin-american-art-artful-analytics-with-molaa

Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

Video Production Creative

Museum of Latin American Art: Artful Analytics with MOLAA

The Miller Group
museum-of-latin-american-art-artful-analytics-with-molaa
museum-of-latin-american-art-artful-analytics-with-molaa molaa-case-study-miller-group

The Challenge

The Miller Group turned a niche museum (contemporary Latin American Art) into a destination akin to the Los Angeles County Museum of Art.

And they moved it from foundation-funded to financial self-sufficiency.

The Solution

It turns out special exhibitions are not just a magnet for art aficionados but general museumgoers, too. Armed with this knowledge, The Miller Group created targeted campaigns around a series of exciting special exhibits, increasing attendance, membership and corporate donations.

Internally, they turned volunteers into brand ambassadors. Externally, they recognized their biggest donors and corporate supporters with exclusive VIP programs and content.

The result was an increase in attendance, membership and corporate donations.

Client: MOLAA

Industry: Entertainment

Sector Expertise: Museums & Cultural Institutions

Services
Video Production Creative
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

reviving-hope-with-the-salvation-army

Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

Creative Video Production

Reviving Hope with The Salvation Army

The Miller Group
reviving-hope-with-the-salvation-army
reviving-hope-with-the-salvation-army

The Challenge

The Salvation Army is arguably the world’s oldest sustainable brand. For more than 100 years, TSA has been restoring people, clothing and goods – making a huge impact on the planet. While TSA has very high awareness, its sub-branded Adult Rehabilitation Center [ARC] has very low unaided recognition, which has inhibited donations and support. And yet ARC has one of the highest success rates in the country for its 6 month residential program.

The Solution

We tapped into a simple, universal truth that resonated with prospective donors and energized internal constituents. We’ve all made regrettable decisions and wished for another chance. From this simple truth emerged the multi-channel campaign, “Second Chances” with an award-winning TV spot, e-blasts, events throughout the region, and nearly $100,000 in media exposure. The ROI includes a measurable increase in brand awareness and monetary donations.

Client: The Salvation Army

Industry: Nonprofit

Sector Expertise: Charities

Services
Creative Video Production
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

painting-the-town-green-with-dunn-edwards

Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

Creative Digital Marketing

Painting the Town Green with Dunn Edwards

The Miller Group
painting-the-town-green-with-dunn-edwards
painting-the-town-green-with-dunn-edwards

The Challenge

Regional challenger paint brand Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.

How The Miller Group Made Noise

They don’t spitball or navel gaze: The Miller Group did their homework and undertook a deep dive into their product offerings including qualitative research and protracted whiteboard sessions.

It turns out Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. Refreshing their “Greener By Design” platform across all channels, including digital and retail, led to successfully driving more traffic to retail and an uptick in sales.

Making noise isn’t about talking louder; it’s about talking smarter – finding what really resonates.

Client: Dunn Edwards

Industry: Retail

Sector Expertise: Manufacturing & Industrial

Services
Creative Digital Marketing
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

the-miller-group-making-a-stateside-splash-with-pocky

The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

Branding Creative

The Miller Group: Making a Stateside Splash with Pocky

The Miller Group
the-miller-group-making-a-stateside-splash-with-pocky
the-miller-group-making-a-stateside-splash-with-pocky

Pocky, a niche Japanese snack food and challenger brand, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.

How We Made Noise

The Miller Group brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” we created a Pocky convoy.

The brand experienced a sales increase of 20%, and what was once a niche product is now in the candy section of national supermarket chains like Kroger, Wegmans, and Walgreens.

Client: Pocky

Industry: Food & Beverage

Sector Expertise: Snacks & Confectionery

Services
Branding Creative
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

zen-and-the-art-of-pet-food-with-lotus

Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

Branding Creative

Zen and the Art of Pet Food with Lotus

The Miller Group
zen-and-the-art-of-pet-food-with-lotus
zen-and-the-art-of-pet-food-with-lotus

Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. The challenger brand came to The Miller Group looking for a way to lap up growth and keep the planet purring at the same time.

How The Miller Group Made Noise

To meet their challenge, we created a private-label, pet food brand full of top-notch ingredients and focused on the founder’s philosophy of sustainable manufacturing. One example is the pâtés, canned in small batches in Southern California.

We named the brand Lotus—a symbol of purity in chaos. The work took on a playful look with eco-friendly packaging and in-store materials, because getting noticed at retail is key to consumer preference. Today, Lotus reigns supreme as a top-selling brand in independent pet stores throughout the U.S. and Asia.

Client: Lotus

Industry: Food & Beverage

Sector Expertise: Packaged Food

Services
Branding Creative
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

mirrors-and-higher-margins-with-simple-human

Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

Digital Strategy +1 service
  • Digital Marketing

Mirrors and Higher Margins with Simple Human

The Miller Group
mirrors-and-higher-margins-with-simple-human
mirrors-and-higher-margins-with-simple-human

The Challenge

Simplehuman’s decorative, stainless steel mirrors and trash cans have a dominant consumer presence. They wanted to repeat this in hospitality where the purchase funnel is a lot more complicated and competitors’ products less costly.

How We Made Noise

Simplehuman trash cans are in the finest hotels, restaurants and resorts in the world. The brand’s advanced technology, sleek, contemporary design and commitment to sustainability set them apart from the competition.

Sensor lights in simplehuman mirrors last nearly a lifetime and drastically reduce energy consumption. Dual compartment trash cans sort and recycle trash, cutting staff time. These subtle advantages became part of a multi-channel campaign that resulted in a healthy spike in hospitality sales.

Client: Simplehuman

Industry: Retail

Sector Expertise: Consumer Goods (CPG)

Services
Digital Strategy Digital Marketing
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

create-a-win-for-the-environment-with-lk-packaging

Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

Branding Creative

Create a Win for the Environment with LK Packaging

The Miller Group
create-a-win-for-the-environment-with-lk-packaging
create-a-win-for-the-environment-with-lk-packaging

The Challenge

When a commodity bag supplier acquired an environmentally sustainable cooking bag, they reached out to us. LK Packaging wanted support with everything from product positioning, strategy, target audience and branding, to naming and distribution. And most important – results.

How The Miller Group Made Noise

The Miller Group created the brand Ready. Chef. Go! resulting in a win for consumers, grocers and the environment. Consumers enjoy delicious “meals in minutes” in these compostable, biodegradable bags. Grocers realized higher margins from the program and plastic bag usage has been reduced significantly.

Client: LK Packaging

Industry: Food & Beverage

Sector Expertise: Consumer Goods

Services
Branding Creative
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

making-sense-of-millennials-with-centra-credit-union
Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

making-sense-of-millennials-with-centra-credit-union

Making Sense of Millennials with Centra Credit Union

Client: Centra Credit Union

Industry: Finance

Creative +2 services
  • Social Media Marketing
  • Video Production

Making Sense of Millennials with Centra Credit Union

The Miller Group
making-sense-of-millennials-with-centra-credit-union
making-sense-of-millennials-with-centra-credit-union

The Challenge

Centra Credit Union is a heavyweight in the Midwest’s financial circuit, but in an industry where half the people court two or more financial institutions, brand loyalty is hard to maintain. Couple that with the fact that the average credit union member is 47 years old. How could Centra attract that cool 25 to 40-year-old?

How We Made Noise

By helping members take control of their money, they felt empowered to make better financial decisions. Video, outdoor, social, even in-branch POS reminded younger prospects and members that while “Adulting is hard, Centra makes it easier.”

This kind of “noise” drove a flurry of inquiries and a whopping 20% increase in millennial membership. Segmentation drove message clarity and efficiency.

Client: Centra Credit Union

Industry: Finance

Sector Expertise: Credit Union

Services
Creative Social Media Marketing Video Production
the-miller-group-case-study-turning-up-the-volume
The Miller Group Case Study: Turning Up the Volume

Client: Gloria Molina Grand Park

Industry: Entertainment

museum-of-latin-american-art-artful-analytics-with-molaa
Museum of Latin American Art: Artful Analytics with MOLAA

Client: MOLAA

Industry: Entertainment

reviving-hope-with-the-salvation-army
Reviving Hope with The Salvation Army

Client: The Salvation Army

Industry: Nonprofit

painting-the-town-green-with-dunn-edwards
Painting the Town Green with Dunn Edwards

Client: Dunn Edwards

Industry: Retail

the-miller-group-making-a-stateside-splash-with-pocky
The Miller Group: Making a Stateside Splash with Pocky

Client: Pocky

Industry: Food & Beverage

zen-and-the-art-of-pet-food-with-lotus
Zen and the Art of Pet Food with Lotus

Client: Lotus

Industry: Food & Beverage

mirrors-and-higher-margins-with-simple-human
Mirrors and Higher Margins with Simple Human

Client: Simplehuman

Industry: Retail

create-a-win-for-the-environment-with-lk-packaging
Create a Win for the Environment with LK Packaging

Client: LK Packaging

Industry: Food & Beverage

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