KOTA Helped Opta Pro Modernise Their Online Offering
KOTA was commissioned to design and build a brand new platform that would modernise their online offering.
The Brief
Opta Pro are pioneers of sports data, supplying sports teams, media channels and analysts with both valuable statistics and analytical software across the disciplines Football, Rugby and Cricket. They are thought leaders in their industry, and have become part of the language when talking about anything concerned with sports data.
KOTA was commissioned to design and build a brand new platform that would align with their refreshed branding and modernise their online offering. The website was very content heavy, with a large multimedia section, as well as multiple events with historical archives.
The Approach
Alongside the large multimedia section of the website, which featured videos, podcasts and news articles, KOTA also built an interactive timeline mapping the history of both Opta Pro and Scout 7 who merged in 2017. Other key features included password protected events information and an events media archive.
The Results
- 150% Increase in organic traffic.
- 25% Decrease in bounce rate.
- 1% Conversion rate.
About KOTA
KOTA is an international award-winning agency. They specialise in bringing brands to life through creative web design, web development, branding & digital marketing.
