Create a Win for the Environment with LK Packaging

The Challenge

When a commodity bag supplier acquired an environmentally sustainable cooking bag, they reached out to us. LK Packaging wanted support with everything from product positioning, strategy, target audience and branding, to naming and distribution. And most important – results.

How The Miller Group Made Noise

The Miller Group created the brand Ready. Chef. Go! resulting in a win for consumers, grocers and the environment. Consumers enjoy delicious “meals in minutes” in these compostable, biodegradable bags. Grocers realized higher margins from the program and plastic bag usage has been reduced significantly.

About The Miller Group

The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.