This sensuous 60 second spot explores different sex positions and urges Canadian couples to up their bedroom game!
Durex Canada, takes a playful and patriotic approach to promote its Durex Play Pleasure Gels. The brand collaborated with Isobar Canada to create a campaign called ‘‘Why Wait?’’ centered on empowering couples to unleash their inner sexual prowess and not just reserve it for special occasions such as anniversaries, birthdays or valentine’s days.
The spot kicked off with a spicy and erotic video titled “Play, Eh?” on social media featuring uniquely Canadian positions – such as the “Maple Cinnamon Twist”, the “Niagara Falls” and the “Beaver Tail”, all to spur spontaneity among the Canucks.
The campaign also includes a Facebook contest where couples can enter to win VIP tickets for one of three “Durex Play Nights” concerts this summer. Fans attending the concerts will also have the chance to win VIP upgrades the night-of through a “gamified on premise activation” that asks couples to name sexual positions they see before them – the naughtier, the better.
Watch Durex Canada turn up the heat:
Steve Di Lorenzo, Executive Creative Director at Isobar Canada, said:
With a campaign this racy, there’s always a risk as to how a conservative audience might react. Bringing something new into the bedroom isn’t a naughty secret anymore – so we had to go out on a limb to demonstrate that. It’s 2015, and this is a fun way to make a good sex life, even better.