Amusing Ad From Heineken: The Insider

Continuing its Open Your City campaign Heineken has released a stylish and amusing spot, titled “The Insider”.

The latest global film for Heineken celebrates true city insiders. Following last summer’s Cities of the World campaign, which aimed to inspire men to unlock the secrets of their urban backyard, The Insider encourages men to share their city’s hidden gems with others.

In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide’s authority and takes them on an unforgettable journey, an experience that radically changes their trip. Those include, naturally, a masquerade hidden in crypts beneath the city, with guests wearing plague doctor masks. The spot, directed by MJZ’s Danta Ariola, is pretty much the dream scenario for any tourist in Paris.

A fast-paced journey, the group ride vintage scooters through Montmartre, get into a hidden party down in the Catacombs and end where everybody should when traveling to Paris, on the stage of a Cancan show.

WORK | Digital Ad Campaigns

Inspiring “Back to the New Normal” Ad Campaigns by Brands for the Post-COVID-19 Era

Each sector has been affected by the coronavirus pandemic differently. And ...

WORK | Digital Ad Campaigns

Memorable Stay Home Ad Campaigns by Brands for COVID-19

No one could have guessed that there is going to be ...

WORK | Digital Ad Campaigns

James Bond Will Be Mentioned As “0.0” This Time For Heineken’s New Spot

The regular martini loving James Bond goes alcohol-free this time thanks ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT