WORK | Ads & Commercials

Best Christmas Ads 2018: The Most Wonderful, Joyous, Marvellous and Happy Holiday Commercials Of The Year

It’s the most wonderful time of the year! Christmas is here and New Year is around the corner… Remembering Aldi’s Carrot from 2016 and Myer’s Elf from 2017; we’re celebrating the holiday season like unstoppable. This time of the year is to air the most creative projects through the market, because agencies and brands get the …

WORK | Ads & Commercials

IKEA Is Highly Impressed By The Luxury Industry – And Is Not Afraid To Show It

Ikea and luxury are probably the most opposite words and that’s exactly the point that McCann Spain has been joking about, in a classy manner. McCann and the Swedish-founded company previously created “Allen Key”, highlighting how Ikea items can appear elegant and custom-made, if placed in the right venue. Now they’re back with two new …

BLOG | Content Marketing

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

WORK | Ads & Commercials

IKEA Tells You How To Place Your Christmas Tree, With The Help Of AR

As December begins and the holiday season rises up, Christmas trees become more and more important, and so do their placements. For those new to Christmas Tree decorations, this is for you. IKEA’s augmented reality app IKEA Place, is eager to help you imagine furniture in your home, without it being physically present there. With the arrival …

WORK | Social Media Campaigns

Ikea’s New Campaign Makes Tiny Living Spaces More Practical

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially for …

WORK | Ads & Commercials

A Nice Move: IKEA’s Divorced Dad-Ad

Life happens and divorce is a part of it. Divorce has become a topic of interest in businesses all around the world and now, IKEA is one of them. The ad, Every Other Week, is about a father and his son. A moody concept dominates the video that was created by Stockholm agency Åkestam Holst …

WORK | Ads & Commercials

The New IKEA Catalog Commercial Is Sure To Make You Smile

IKEA Belgium creates a “starstruck” video commercial about “stars” of the New IKEA catalog which is sure to raise a smile. Meet the stars of the New IKEA Catalog: They are undeniably perfect in playing the real whimsical movie stars figures… IKEA Belgium and DDB Brussels collaborated on this project for the debutant issue of …

WORK | Mobile Apps

Ikea’s Photo App Klikk Lets You Take Only One Photo

Ikea Belgium launched Klikk, a photo app which takes a single photo. The Klikk app, designed by DDB Brussels, aims to bring thoughtfulness back to photography and forces the user to focus on composition, timing and light. The video below explains how the app works: Klikk app was created to promote Ikea’s 2016 Art Collection, …

WORK | VR / AR Marketing

IKEA Launches Virtual Reality Kitchen Experience

Ikea launched a pilot virtual reality experience called IKEA VR Experience. The app is available as a free-to-play HTC Vive game on Steam. The IKEA VR Experience brings you a virtual IKEA kitchen in real world size. Using an HTC Vive headset, you can choose from three different kitchen styles and customize it to your …

BLOG | Digital Marketing

How To Build A Strong Startup Brand That Stands Out

7 essential strategies to help you kick-start your startup to success. There is an abundance of opportunity in the market for startups, which means there’s also an abundance of competition. In the crowded marketplace, setting your startup apart is crucial to its survival and success. They say reputation builds brands, so it is vital for …

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