Tag: IKEA

With environmental concerns become more and more essential, the actions of major companies and brands can heavily affect consumer behavior. So, Earth Day provides a great chance to showcase that the marketing world is contributing to build a sustainable future. As the world tries to live and kept alive for 4.543 billion years, technology and …

In 2017, Sonos and Ikea announced their partnership to bring Wi-Fi connected, digital speakers to Ikea, named ‘Symfonisk’. Therefore, the first glance of the product is shared by the brand. The product looks just like a standing bookshelf-speaker design with the Ikea-like and is able to also be mounted sideways, useable as a shelf or …

It’s the happiest time of the year. Christmas is here and New Year is around the corner! Remembering Aldi’s Carrot from 2016 and Myer’s Elf from 2017; we’re celebrating the holiday season like unstoppable. This time of the year is to air the most creative projects through the market, because agencies and brands get the chance …

Ikea and luxury are probably the most opposite words and that’s exactly the point that McCann Spain has been joking about, in a classy manner. McCann and the Swedish-founded company previously created “Allen Key”, highlighting how Ikea items can appear elegant and custom-made, if placed in the right venue. Now they’re back with two new …

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

As December begins and the holiday season rises up, Christmas trees become more and more important, and so do their placements. For those new to Christmas Tree decorations, this is for you. IKEA’s augmented reality app IKEA Place, is eager to help you imagine furniture in your home, without it being physically present there. With the arrival …

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially for …

7 essential strategies to help you kick-start your startup to success. There is an abundance of opportunity in the market for startups, which means there’s also an abundance of competition. In the crowded marketplace, setting your startup apart is crucial to its survival and success. They say reputation builds brands, so it is vital for …

Life happens and divorce is a part of it. Divorce has become a topic of interest in businesses all around the world and now, IKEA is one of them. The ad, Every Other Week, is about a father and his son. A moody concept dominates the video that was created by Stockholm agency Åkestam Holst …

IKEA Belgium creates a “starstruck” video commercial about “stars” of the New IKEA catalog which is sure to raise a smile. Meet the stars of the New IKEA Catalog: They are undeniably perfect in playing the real whimsical movie stars figures… IKEA Belgium and DDB Brussels collaborated on this project for the debutant issue of …