WORK | Ads & Commercials

The Most Creative And Effective Marketing Campaigns In 2016

Warc 100, an annual ranking of the world’s most creative and effective marketing campaigns, has recently revealed the 100 best marketing campaigns for the years 2014-2016. Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence awards from around the world. They select campaigns based on: Marketing …

NEWS | Industry News

Effie Worldwide Announces Effectiveness Index 2015

Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Effie’s core objective with its ranking is to recognise and reward ideas that have had the most impact across the globe, irrespective of …

WORK | Social Media Campaigns

Dove Social Media Campaign: #SpeakBeautiful

Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove posted a video that will air during the Academy Awards pre-show to promote its #SpeakBeautiful …

NEWS | Agency News

Omnicom’s Resolution Media Will Manage Unilever’s SEO & SEM Efforts In 2015

Unilever has reinforced all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch. Omnicom‘s search specialist agency Resolution will work with Omnicom Media Group media shop PHD, which handles most of the consumer goods giant’s global media communications planning, for global search engine optimization and search engine marketing duties. …

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