Nike Finally Teases Adapt BB, An Auto-Lacing Basketball Shoe Which Is Controlled By An App

With its extraordinary features on, the Adapt BB is a lightweight, NBA must-have that welcomes a new age of smart footwear. Nike aired a quarterly earnings call, means that it was getting ready to introduce a $350 self-lacing basketball shoe on last December. Then, sneaker lovers have been highly interested the successor to the 2016 HyperAdapt …

5 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies

Globally well-known sportswear giant is top of its game right now. As a leading sports apparel brand, Nike’s huge success isn’t a surprise. Each one of the Nike campaigns tells a different story and takes the audience to another journey. Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only …

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Nike Air Jordan Collabs With Facebook Messenger Bot To Bring Content

Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the bot is generating open rates of 87%, passing the typical 15% to 20% it sees …

Oslo – A New Custom Typeface For Nike

To promote its new concept store in Oslo, Nike has revealed a bespoke typeface reflecting the Norwegian capital’s local identity. In order to come up with a new design for its store in Oslo, Nike came together with local graphic designer Hans Christian Øren, the founder of Oh Yeah Studio. Hans Christian Øren was asked …

Wieden & Kennedy’s Latest Nike Ad Proves That “Nothing Beats A Londoner”

Produced by Wieden & Kennedy London, Nike’s new ad “Nothing Beats a Londoner” has received a great deal of attention, starting from the very first day of its release. The three-minute ad features 258 young Londoners, and cameos such as Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. “Nothing Beats a Londoner” from …

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

Nike Revealed Its New NBA Connected Jersey, Designed With Hi-Tech Features

The Nike NBA Connected Jersey is released with an NFC chip-enable and is designed to connect fans and players. Nike features NBA Connected Jersey that connects users to highlight trends, the latest scores, team and player stats, exclusive contents, training contents, latest news and more. All done by tapping a smartphone app. The NikeConnect system …

Mercedes And Nike Honor The LGBTQ Community With Their Amazing Ad Campaigns

To celebrate Pride Month, Mercedes revealed a transphobia mural for Toronto Pride and Nike collaborated with vogue legend, Leiomy Maldonado to be part of their “Be True” campaign. Lesbian, Gay, Bisexual, Transgender and Queer Pride Month (LGBTQ Pride Month) is currently celebrated each year in the month of June to honor the 1969 Stonewall riots …

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

‘Time Is Precious’ Ads By Nike Reveals All Our Smartphone Addiction

Nike and Wieden + Kennedy Portland collaborated to launch the video series on social media and smartphone addiction that scrutinizes our daily habits. W + K attracts and catches us with this clever ad campaign, this time, they’re taking us to the dark side. Titled ‘Time is Precious’, ads are composed of video series that use no …

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