Small Agency Of The Year’s Winner Has Re-created Nike’s Famous Jogger Campaign

Ad Age’s outgoing Small Agency of the Year winner BSSP created a hilarious spoof to honor small businesses and this year’s honoree, JohnxHannes. Each year during Ad Age’s Small Agency Awards, the outgoing Small Agency of the Year hands off the winner’s trophy to the new honoree. Last year, Terri and Sandy celebrated the transition …

NEWS | Brand News

Nike Just Did It At The Church And Won The Grand Prix At Cannes Lions

Last year, Nike converted an old church into a culture and sports center for kids. And the project took the lead in Industry Craft at the Cannes Lions International Festival of Creativity in June! Nike’s “Just Do It HQ at The Church,” created in partnership with Momentum Worldwide’s New York and Toronto offices, won the …

Inspirational Earth Day Marketing Campaigns and Ideas

With environmental concerns become more and more essential, the actions of major companies and brands can heavily affect consumer behavior. So, Earth Day provides a great chance to showcase that the marketing world is contributing to build a sustainable future. As the world tries to live and kept alive for 4.543 billion years, technology and …

Nike Finally Teases Adapt BB, An Auto-Lacing Basketball Shoe Which Is Controlled By An App

With its extraordinary features on, the Adapt BB is a lightweight, NBA must-have that welcomes a new age of smart footwear. Nike aired a quarterly earnings call, means that it was getting ready to introduce a $350 self-lacing basketball shoe on last December. Then, sneaker lovers have been highly interested the successor to the 2016 HyperAdapt …

5 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies

Globally well-known sportswear giant is top of its game right now. As a leading sports apparel brand, Nike’s huge success isn’t a surprise. Each one of the Nike campaigns tells a different story and takes the audience to another journey. Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only …

NEWS | Brand News

Nike Air Jordan Collabs With Facebook Messenger Bot To Bring Content

Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the bot is generating open rates of 87%, passing the typical 15% to 20% it sees …

WORK | Branding

Oslo – A New Custom Typeface For Nike

To promote its new concept store in Oslo, Nike has revealed a bespoke typeface reflecting the Norwegian capital’s local identity. In order to come up with a new design for its store in Oslo, Nike came together with local graphic designer Hans Christian Øren, the founder of Oh Yeah Studio. Hans Christian Øren was asked …

Wieden & Kennedy’s Latest Nike Ad Proves That “Nothing Beats A Londoner”

Produced by Wieden & Kennedy London, Nike’s new ad “Nothing Beats a Londoner” has received a great deal of attention, starting from the very first day of its release. The three-minute ad features 258 young Londoners, and cameos such as Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. “Nothing Beats a Londoner” from …

How Great Brands Are Empowering Audiences On Instagram

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

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