Tag: Nike

With environmental concerns become more and more essential, the actions of major companies and brands can heavily affect consumer behavior. So, Earth Day provides a great chance to showcase that the marketing world is contributing to build a sustainable future. As the world tries to live and kept alive for 4.543 billion years, technology and …

With its extraordinary features on, the Adapt BB is a lightweight, NBA must-have that welcomes a new age of smart footwear. Nike aired a quarterly earnings call, means that it was getting ready to introduce a $350 self-lacing basketball shoe on last December. Then, sneaker lovers have been highly interested the successor to the 2016 HyperAdapt …

Globally well-known sportswear giant is top of its game right now. As a leading sports apparel brand, Nike’s huge success isn’t a surprise. Each one of the Nike campaigns tells a different story and takes the audience to another journey. Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only …

Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the bot is generating open rates of 87%, passing the typical 15% to 20% it sees …

To promote its new concept store in Oslo, Nike has revealed a bespoke typeface reflecting the Norwegian capital’s local identity. In order to come up with a new design for its store in Oslo, Nike came together with local graphic designer Hans Christian Øren, the founder of Oh Yeah Studio. Hans Christian Øren was asked …

Produced by Wieden & Kennedy London, Nike’s new ad “Nothing Beats a Londoner” has received a great deal of attention, starting from the very first day of its release. The three-minute ad features 258 young Londoners, and cameos such as Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. “Nothing Beats a Londoner” from …

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

The Nike NBA Connected Jersey is released with an NFC chip-enable and is designed to connect fans and players. Nike features NBA Connected Jersey that connects users to highlight trends, the latest scores, team and player stats, exclusive contents, training contents, latest news and more. All done by tapping a smartphone app. The NikeConnect system …

To celebrate Pride Month, Mercedes revealed a transphobia mural for Toronto Pride and Nike collaborated with vogue legend, Leiomy Maldonado to be part of their “Be True” campaign. Lesbian, Gay, Bisexual, Transgender and Queer Pride Month (LGBTQ Pride Month) is currently celebrated each year in the month of June to honor the 1969 Stonewall riots …