NEWS | Brand News

Sound On: Mastercard Debuts Sonic Brand Identity

After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct …

WORK | Branding

Mastercard Drops Name From The Company’s Iconic Logo

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

NEWS | Brand News

Mastercard Tests Biometric Cards That Provide Fingerprint Verification

Mastercard has unveiled biometric cards that contain both Chip and Pin technology, as well as, biometric sensors. The test has launched only in South Africa at present. After smartphones, buildings, airports, -and FBI-  the next step is to let finance industries adopt fingerprint verification to increase user security. As a part of a limited trial in …

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