NEWS | Brand News

Mastercard Launches Priceless – An International Culinary Collective Which Brings The World’s Finest Dining and Experiences To New York City

Mastercard is preparing to revive all five senses with an ambitious installation that brings three distinctive restaurants from around the world to New York City. The latest iteration of the long-running “Priceless” campaign establishes what the brand calls “an international culinary collective,” recreating in immaculate detail and the experience of visiting restaurants that had offered …

Mastercard Graces New York’s Gay Street With Updated Identities Thanks To Pride Month

Christopher and Gay Streets’ corner at New York’s Greenwich Village, passersby will see a host of new names for the latter road thanks to Mastercard. For Pride month, Mastercard has placed on nine street names in an effort to be more inclusive of the LGBTQIA+ community. Titled “Acceptance Street,” rainbow installation is placed as a …

NEWS | Brand News

Sound On: Mastercard Debuts Sonic Brand Identity

After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct …

WORK | Branding

Mastercard Drops Name From The Company’s Iconic Logo

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

NEWS | Brand News

Mastercard Tests Biometric Cards That Provide Fingerprint Verification

Mastercard has unveiled biometric cards that contain both Chip and Pin technology, as well as, biometric sensors. The test has launched only in South Africa at present. After smartphones, buildings, airports, -and FBI-  the next step is to let finance industries adopt fingerprint verification to increase user security. As a part of a limited trial in …

Want to see your content here?

We will help you spread the word. Submit digital marketing related work,
news and blog content to get published on the DAN website.