WORK | Ads & Commercials

Dove Partners With Cartoon Network For Its Self-Esteem Project

Dove has just announced a two-year global partnership with the Cartoon Network series “Steven Universe” to educate young people on body confidence as part of its Self-Esteem Project. With its unique Self-Esteem Project, Dove has been encouraging young people to build self-esteem and body confidence through educational programmes since 2004. The project currently exists in …

WORK | Ads & Commercials

Dove’s Incredible New PR Campaign Aims To Change Women’s Image In Media

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack. As a prominent brand in the beauty industry, Dove plays a part in gender presentations in the media. So, they made a case study to show how they break the negativity chain …

WORK | Ads & Commercials

Dove And Mario Testino Collaborated To Take A Picture Of The ‘Real Beauty’

Dove is bringing women all around the world together for the first time. In the campaign, 32 real women from 15 countries are featured in photographs by the famous photographer, Mario Testino. To celebrate the 60th anniversary, Dove commissioned the Vogue photographer to shoot the real beauties from various countries, ranging from 11 to 71 …

WORK | Ads & Commercials

Dove’s “Real Beauty Beats” Campaign Measures Men’s Heartbeats

Dove has released its next video for the ongoing “Real Beauty” campaign named “Real Beauty Beats”. It’s sure to touch your ‘heart’. Created in Portugal, the ad was made by the Black Ship agency. The film takes place in an empty warehouse, with a giant screen on. At first, a bunch of airbrushed photos of professional models …

WORK | Ads & Commercials

Dove’s One Beautiful Thought Campaign

Dove’s last campaign, “One Beautiful Thought” shows what it would sound like if women’s inner critic spoke out loud. Dove asked women to write down the thoughts they have about themselves throughout the course of a normal day within the One Beautiful Thought campaign. The most negative ones were selected and the original women were …

WORK | Social Media Campaigns

Dove Social Media Campaign: #SpeakBeautiful

Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove posted a video that will air during the Academy Awards pre-show to promote its #SpeakBeautiful …

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