5 Digital Marketing Tips for Construction Companies
Digital marketing enables construction companies to create brands that help them expand their customer base. Unlike traditional marketing methods like billboards, digital advertising promotes two-way communication, allowing these builders to engage with their customer base actively. Investing in digital marketing …
How to Boost Customer Engagement in Digital Marketing
Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there …
What is Big Data in Digital Marketing?
Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the …
6 Marketing Concepts for B2Bs Explained
In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts …
What is the Most Profitable Agency Pricing Model?
When talking about agency pricing models, there’s no ideal model for all. No two agencies have exactly the same talent, clients, budgets, ambition, nor expertise—and because your agency is unique, so will your pricing be. Finding the pricing model that …
10 Statistics that Prove the Demand for Voice Over is Rising
Many credit Disney animation with starting voiceovers, but this type of audio technique actually began in 1900 when Reginald Fessenden reported about the weather. Since then, voice-over work has dominated the film industry, with the need for voice talent in …
Free eGuide: The Future of Digital Agencies
No one could foresee what 2020 brought to us. This includes businesses and their future too. It allowed people to spend a lot more of their time on the internet. And now as the change has already begun, digital marketing …
Top Digital Marketing Agencies for Fintech Companies
Fintech marketing agencies get you to the next level of advertising. They help you promote your business strategically. With their assistance, you may achieve your digital marketing goals easier. According to a survey, 64% of customers worldwide have already utilized …
Digital Marketing Agencies for Gaming Companies
Gaming advertising agencies are getting wild on the field as the industry is growing fast. Far too many games on the market and fierce competition for gamers increase the challenge to produce a popular game. However, that is not impossible. …
Smarketing: How Sales and Marketing Alignment Can Better Your Business
Sales and marketing. They’re a powerhouse pairing that can catapult any business to success. But when these two vital business functions fail to click together, the converse can be true. Double handling, wasted resources, and too many separate goals make …
Why Agencies are Scrambling for Web Accessibility
Diversity, equity, and inclusion are increasingly a priority for businesses. It’s no wonder then that web accessibility has become a staple offering among agencies of all sizes. The internet is an indispensable resource integral to every facet of our lives. …
The Importance of Community Management: How & Why Your Brand Should Be Engaging with Its Audience
In today’s highly digital and connected world, it may be strange to think that people can still feel disconnected from others. With so many people communicating online, it can be hard to truly connect with others and ensure that you’re …
