Digital Marketing Agencies for Gaming Companies
Gaming advertising agencies are getting wild on the field as the industry is growing fast.
- By 2025, the worldwide gaming market expects to reach $256.97 billion, with mobile games being the largest segment.
- By 2026, the number of video game users will supposedly reach 3,197.7m.
Far too many games on the market and fierce competition for gamers increase the challenge to produce a popular game. However, that is not impossible. To achieve this, create the proper marketing strategies and work with the best gaming advertising agencies.
What are the Best Video Game Marketing Strategies?
Your journey does not end when you produce, develop, or release your game. Or you might end up with the title of “indie game.” The challenge is making it stand out in a crowd and convincing users to choose to install it.
Here are the best video game marketing strategies:
- Communicating with the audience on social media.
- Expanding outreach through cooperation.
- Promoting your game on niche gaming platforms and websites.
- Content marketing includes blog posts, videos, even metaverse.
- Being active on forums about gaming.
- Google and social media advertising.
- Starting an e-mail campaign for game.
What are the Most Popular Esports/Video Games Marketing Services?
A good way would be to work with an influencer marketing agency. They will find you the perfect match to promote your game.
Some of the most popular video games marketing services are:
- Video marketing and blogging,
- Digital PR and guestposting,
- Social media marketing,
- Community building,
- E-mail marketing,
- Influencer marketing,
- Paid ads and more.
Best Video Game Marketing Agencies
Have you just released your latest game? Or maybe you want to reintroduce a senior one or are simply looking for more gamers. There is a wide range of video game marketing campaigns you may employ. However, to find the best way is to contact a game marketing company.
We’ve compiled a list of the best gaming marketing agencies that can help you:
- Mimosa Agency
- Fortnight Studio
- Omni Agency
Crowd works as a video game marketing agency. They assist you in achieving your business objectives. They consistently produce efficient marketing solutions and launch campaigns for clients by bringing together an interdisciplinary team of professionals.
For example, Crowd had a task by the designers of a popular online battle royale game, PUBG. They needed to create hype through a user engagement campaign based on a particular design. They met and even went beyond the expectations by building a high-quality platform to launch the contest.
Mimosa is a full-service agency focusing on branding, consultancy, designing, marketing, and innovation. They combine the three fundamental elements of a good business strategy: research, design, and advertising.
They work closely with businesses utilizing VR, AR, and AI technologies. Moreover, they can work in campaign management for your new games.
Australia-based Covert is a leading gaming advertising company, creating digital solutions for established clients. They treat data as the fabric of their business success. Here, their collaboration with MSI is worth mentioning.
Covert created a content & data-driven strategy to build online visibility through case study examples of MSI computer usages. Then, these increased the online purchase of computers in retail. Moreover, increased online visibility also enhanced user participation in social events MSI organized.
DIJGTAL combines Experience Design with Marketing to produce the best-performing human-led solutions. Their approach focuses on three mindsets starting with research: discover the needs, determine the goal, and understand consumer behavior.
They then generate excellent user experience designs. While doing this, they emphasize brands’ consistent image, convenience, safety, and efficiency. Lastly, they apply analytical solutions and strategies to reach effective ROI.
Fortnight studio is an experienced design agency helping brands to renovate themselves in the most creative way. The agency is an expert in 3 main services: branding, design, and development. They start each project with extensive research and competitive analysis.
In the first week of their process, they enjoy creating the most MVP version ever and testing it out on actual clients. The design team combines knowledge and creativity to create interfaces that are innovative and stunning yet simple and useful.
Pastilla has two things a video game digital agency should have: creativity and expertise. And what they achieved for SAP was because of that. SAP wanted to create a platform to communicate with future employees, meaning millennials. For that, they designed a video game that attracts them.
However, they needed a gaming advertising agency for marketing purposes. Here, Pastilla played a significant role in distributing the video on various social platforms. The result was increased motivation among young graduates to apply for a job in SAP.
WEBITMD is a well-established digital marketing agency with services focusing on gaming. If you are looking for creative and intelligent ideas on brand positioning and content messaging for your game, welcome.
Launching your new game or relaunching the existing one, you’ll need a story to attract an audience. WEBITMD provides you with that. They are delivering results in sales and marketing without difficulty.
OMNI Agency has the highest customer satisfaction by providing tangible, measurable ROIs. They offer two different methods for marketing: focusing on one specific service or full-servicing. We advise you to select the second option for monetary reasons.
Their talent relies on creating the most user-friendly engaging websites, strategic marketing plans, effective social media management, and SEO techniques. Be sure you won’t be disappointed to work with them.
The gaming industry is continuously developing, and working with a gaming advertising agency is essential. These companies help you boost visibility, ROI, and revenue.