How Will Redundant Keywords Update Affect Your Google Ads Budget?
In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. …
How to Write a Brief for your Digital Agency [Template Included]
Starting a new digital project is an exciting time! You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture. Either …
Do You Know How Much Your Agency is Worth?
This article shows you the methods to calculate your agency's valuation before you decide anything about your agency's future path.
Creative Digital Marketing Agency About Us Pages for Your Inspiration
A robust online presence holds significant importance for digital marketing agencies. However, for creative agencies, it becomes absolutely vital to build an exceptional website that effectively introduces their company to the world. Although it displays your company’s identity, “About Us” …
5 Unique Branding Ideas & Examples from Innovative Companies
Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts …
Top Small Business Marketing Trends In 2023
Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including …
How Scaling B2B Marketing Teams Can Step Into ABM
Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can …
Iceberg Ahead? What Not to Forget When Allocating Resources to Projects
Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation …
Why Marketing Agencies Need to Use a VPN
Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this …
Risks and Vulnerabilities for Affiliate Marketers
The development of the internet and communication technologies has brought many different opportunities to our lives. For business owners, it allowed them to engage more customers, convert them into leads, implement completely different marketing strategies, and expand to other markets. …
Benefits & Advantages of Productivity Tools
We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of a modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be …
How to Create an Impressive Analytics Presentation Without Tearing Your Hair Out
“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely, Stressed-out Client Ever received a request like this …
