A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world.
Although it displays your company’s identity, “about us” pages are usually overlooked. Therefore, you need to create a unique page that represents your agency.
When you truly think about it, developing a website is in a lot of ways, a task that requires sheer determination and an exercise of willpower. There is no doubt there will be plenty of stages where you will easily be distracted by the fundamentals of the entire design process. And when that happens, most people forget about the most vital aspects of the website, and that is building compelling and unique content.
It is that unique content that will play an instrumental role in furthering your inbound marketing strategies, converting leads into sales and propel your brand’s visibility to new heights.
So, the question is, how can you streamline the alignment of your unique content and match it with your website design needs? It is pretty simple; you create a remarkable “about us” page.
For an exceptional “about us” page, the first thing you need to do is determine the intrinsic identity and value of your company and then concoct a creative mix of words to share it with the rest of the globe.
Sounds simple enough, right? Well, it isn’t that easy! Contrary to popular belief, it is important to understand that your “about us” page is one of the most vital aspects of your online identity, and there is no question you need to put in the time and effort to ensure it is supremely crafted.
What goes into the best “about us” page design?
There are a couple of imperative factors that go into crafting a great “about us” page. It should:
- Contain relevant information. The page does not necessarily have to outline your company’s entire journey, its success story, etc. However, what it should do is be able to transparently and uniquely give your target audience a clear idea of what you are all about.
- Reflect relatable information. It is wise to add testimonials and social proof as well as information that your target audience can easily relate to – for example, mention your family, people who have driven you to achieve success, your education, what makes you an authority in your industry, etc.
- Must be useful to the end-user. This goes without saying, but your about page must absolutely be relevant, engaging and captivating for the user.
If you have worked out all these factors, there is no doubt you can come up with a smooth and natural sounding about page with high readability. But, if you are yet to come up with something exclusive and captivating, mentioned below are some truly interesting about us examples for your inspiration.
A great example of digital marketing agency vision and mission
What is the first thing that comes to mind when you see the “about us” page of Advantix – beautiful simplicity! Look at how they have used images to outline their commitment and determination to help businesses grow.
Advantix has clearly displayed its journey and dominance in the market in a few yet highly creative, infographics-styled theme.
Passion for instilling creativity
Here is another example of how you can incorporate videos and text to explain what you are all about in a short, sweet and casual manner. With meticulous attention to detail, Bowen perfectly captures the essence of an interactive and captivating on their “about us” page.
The sheer “human” element of how they have explained their journey and humanizing the brand is enough to convince you that they really do mean business!
Introducing the company founders and listing their names and photos uniquely, points out to the fact that they have the passion for instilling creativity and making clients happy.
A captivating yet minimal “about us” page
Women-owned business, BSTRO is a creative agency transforming online businesses across the globe. On their main profile page, you can find everything about their team, how to get a consultation and their awards.
BSTRO’s about page is a good example of how advantageous it is to keep the information as minimal, to-the-point and captivating at the same time.
Minimalism at its finest
A creative digital marketing firm in the UK, look at how the company has used the photos of its team, throwing a powerful human element into the mix.
You can read up about their strategic business partners and achievements throughout the years. The sheer minimalism of the thing is what the most captivating aspect of their profile is.
5. Due North
Simple and to-the-point
An Australia-based digital marketing company, the first attention-grabbing thing you will see on their main page is their rate of business growth and the flurry of positive customer testimonials.
While the “about us” page of Due North is text-intensive, you will immediately notice how everything they have written pertains to the amount of value they have generated for their clients and how they will help you navigate your business. It is simple and to-the-point.
A creative “about us” page template
There is no doubt a company is only as good as its team – and Mimosa Agency has displayed this quite creatively, giving backgrounds of their all vital team members.
The creative faces behind the company’s success. Mimosa has managed to beautifully keep it simple – instilling a feeling of trust while delivering you a unique selling point.
Keeping things simple
Redonk is a customer experience agency operating in the US. Their message is clear and honest. Redonk Marketing‘s “about us” page rocks primarily due to one thing, they have successfully managed to skip all the industry babble, keeping things simple.
People love to read and hear straight talk about how exactly it is you are going to help them grow. If your target audience does not know what you do, why would they ever need you in the first place?
8. True Agency
One of the best “about page” examples
Why their about us page simply rocks? They have completely shattered the traditional mold! True that this post all about how you can leverage the power of a good about page.
However, there are times when you can make a clear statement before prompting your target audience to go to your about page. That is exactly what True Agency did here.
A digital marketing agency in Australia, True Agency incorporated a slightly edgy yet interactive parallax scrolling displaying their products and services right on their homepage.
9. Y Media Labs
Simple and professional
Dubbed as the most innovative digital media marketing companies in Silicon Valley by the Wall Street Journal, it is pretty easy to see why that is such a truism.
The instant you glance at the about page of Y Media Labs, you will immediately see how they are able to generate such value for businesses. With a strictly corporate template along with the simplicity of their achievements and human resource, for them, less is more!
Capturing the target audience
Instead of using a traditional “about us” template and just writing a couple of paragraphs of how they formed or what they are all about, Tangent used a more compelling way to capture their target audience.
The company has also posted photos of its team members, along with a brief description that encompasses the company’s vision and its values.
The most powerful element in advertising is the truth.
Search & Gather is a digital marketing agency that helps startups in Canada to grow. The agency’s motto on their “about us” page is simple yet meaningful: “If our clients are happy, then so we are”.
Obviously, they stick to this approach while adding each team member by highlighting their happy moments into the page. Continue scrolling down, and you will see a quote by famous creative director Bill Bernbach:
The most powerful element in advertising is the truth.
14. Bliss Digital
Putting the team forward proudly
Bliss Media is a strategic digital agency that has offices located in Melbourne and Sydney. They are collaborating with brands and organizations to co-design best-class experiences for their users.
The agency emphasizes that they are excited about our work and how it positively impacts people. Also, the agency declares that they are proud of the minds that work at their company. Therefore, they have a positive and detailed “about us” page, which put each of their team members forward proudly, which is a positive aspect for a company.
Impression is a multi-award winning digital marketing agency located in Nottingham and London. The agency is specialized in the delivery of high-performance campaigns across SEO, PPC, digital PR, CRO and web design. The digital agency is also the winner of the Best Large SEO Agency at the UK Search Awards and European Search Awards.
Their “about us” page is light and easy to read. The page’s main focus is the key points of what distinguishes them from other agencies. Impression’s page stands out by providing a video portrays their office life, which is a useful detail for potential employees.
So there you have it – some great and inspiring “about us” page design examples you can truly leverage to create a visually appealing, highly readable and relevant about us page for your online business.