A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world.
Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create a unique page that represents your digital marketing agency.
When you truly think about it, developing a website is in a lot of ways, a task that requires sheer determination and an exercise of willpower. There is no doubt there will be plenty of stages where you will easily be distracted by the fundamentals of the entire design process. And when that happens, most people forget about the most vital aspects of the website, and that is building compelling and unique content.
It is that unique content that will play an instrumental role in furthering your inbound marketing strategies, converting leads into sales and propel your brand’s visibility to new heights.
eBook: Psychological principals of high-converting websites
Increase conversion rates by as much as 266% by applying psychology to your clients' sitesGrab Your Free Guide
So, the question is, how can you streamline the alignment of your unique content and match it with your website design needs? It is pretty simple; you create a remarkable “About Us” page.
For an exceptional page, the first thing you need to do is determine the intrinsic identity and value of your company and then concoct a creative mix of words to share it with the rest of the globe.
Sounds simple enough, right? Well, it isn’t that easy! Contrary to popular belief, it is important to understand that your “About Us” page is one of the most vital aspects of your online identity, and there is no question you need to put in the time and effort to ensure it is supremely crafted.
What goes into the best “About Us” page design?
There are a couple of imperative factors that go into crafting a great context. The page should:
- Contain relevant information. The page does not necessarily have to outline your company’s entire journey, its success story, etc. However, what it should do is be able to transparently and uniquely give your target audience a clear idea of what you are all about.
- Reflect relatable information. It is wise to add testimonials and social proof as well as information that your target audience can easily relate to – for example, mention your family, people who have driven you to achieve success, your education, what makes you an authority in your industry, etc.
- Must be useful to the end-user. This goes without saying, but your about page must absolutely be relevant, engaging and captivating for the user.
If you have worked out all these factors, there is no doubt you can come up with a smooth and natural-sounding about page with high readability. But, if you are yet to come up with something exclusive and captivating, mentioned below are some truly interesting about us examples for your inspiration.
A great example of digital marketing agency vision and mission.
What is the first thing that comes to mind when you see the “About Us” page of AVX – beautiful simplicity! Look at how they have used images to outline their commitment and determination to help businesses grow.
AVX has clearly displayed its journey and dominance in the market in a few yet highly creative, infographics-styled theme.
A captivating yet minimal “About Us” page design.
Women-owned business, BSTRO is a creative digital marketing agency transforming online businesses across the globe. On their main profile page, you can find everything about their team, how to get a consultation and their awards.
BSTRO’s about page is a good example of how advantageous it is to keep the information as minimal, to-the-point and captivating at the same time.
A creative “About” page template.
There is no doubt a company is only as good as its team – and Mimosa Agency has displayed this quite creatively, giving backgrounds of their all vital team members.
The creative faces behind the company’s success. Mimosa has managed to beautifully keep it simple – instilling a feeling of trust while delivering you a unique selling point.
Keeping things simple.
Redonk is a customer experience agency operating in the US. Their message is clear and honest. Redonk Marketing‘s “Who We Are” page rocks primarily due to one thing, they have successfully managed to skip all the industry babble, keeping things simple.
People love to read and hear straight talk about how exactly it is you are going to help them grow. If your target audience does not know what you do, why would they ever need you in the first place?
Capturing the target audience.
Instead of using a traditional “About” page template and just writing a couple of paragraphs of how they formed or what they are all about, Tangent used a more compelling way to capture their target audience.
The company has also posted photos of its team members, along with a brief description that encompasses the company’s vision and its values.
The most powerful element in advertising is the truth.
Search & Gather is a digital marketing agency that helps startups in Canada to grow. The agency’s motto on their “About” page is simple yet meaningful: “If our clients are happy, then so we are”.
Obviously, they stick to this approach while adding each team member by highlighting their happy moments into the page. Continue scrolling down, and you will see a quote by famous creative director Bill Bernbach:
The most powerful element in advertising is the truth.
A video about office life.
Impression is a multi-award winning digital marketing agency located in Nottingham and London. The agency is specialized in the delivery of high-performance campaigns across SEO, PPC, digital PR, CRO and web design. The digital agency is also the winner of the Best Large SEO Agency at the UK Search Awards and European Search Awards.
Their “About Us” page is light and easy to read. The page’s main focus is the key points of what distinguishes them from other agencies. Impression’s page stands out by providing a video portrays their office life, which is a useful detail for potential employees.
Highlighting the agency culture.
A good about us page needs to humanize the business and highlight its team, values, and culture. In this respect, New York-based agency The Charles has done a great job.
The agency’s about us page is full of photographs and videos of the team and the agency. We can also feel their aesthetic approach from this section. Plus, they share the agency’s working process and their thoughts on culture, art, and technology.
Experienced team of digital experts.
Devotion is a full-service digital marketing agency based in Sydney. On their about us section, Devotion puts their experienced team of digital experts. Besides, we can see the agency’s distinctive features from every angle.
These are Devotion’s team members, principles, and even the meaning of their name.
Creating innovative platforms, apps, and websites for startups and global brands.
London-based digital agency Crowdform defines themselves as a digital product and venture activation studio. The agency truly cares about bringing powerful digital products to life and with a team of designers and developers they are always ready to take the next step for continued success.
By visiting their “About Us” page, you will see the number of projects they’ve completed as well as the countries they’ve worked with so far. What is more, the pictures from the office and team will warmly welcome you and give you an idea about how is the working environment in Crowdform’s office.
Simple and to-the-point.
An Australia-based digital marketing company, the first attention-grabbing thing you will see on their main page is their rate of business growth and the flurry of positive customer testimonials.
While the “Why Us” page of Due North is text-intensive, you will immediately notice how everything they have written pertains to the amount of value they have generated for their clients and how they will help you navigate your business. It is simple and to-the-point.
Client-focused, happily affordable, dedicated team…
The Good Marketer welcomes their visitors with a timeline featuring the important steps that the agency has taken in two years period on their “About Us” page.
What is more, the team answers two significant questions: Why The Good Marketer is different than other digital agencies and why choose them?
Well, they share the lexical meaning of their name:
Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports protects and guides the way.
Even this statement alone makes Luminary‘s “About Us” page unique. What is more, they also share a timeline of events that have shaped the agency they are today, as they turned 20!
One part, digital consultancy. One part, design and engineering studio.
A diverse team of strategists, designers, and engineers… Engine Digital helps its clients grow through new digital products, platforms, and experiences.
Their “About Us” page is very successful as it says it all in short but impressive sentences. Don’t forget to read the quotes shared by the team as they give some clues about their business approach as well as the experiences in the industry.
So there you have it – some great and inspiring digital marketing agency “About Us” page designs you can truly leverage to create a visually appealing, highly readable and relevant page for your agency business.
If you’re looking for new ideas to create inspirational web pages for your digital agency, here you may want to see the Best Digital Agency 404 Pages that we have compiled for you!