How Will Redundant Keywords Update Affect Your Google Ads Budget?
In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. …
How to Write a Brief for your Digital Agency [Template Included]
Starting a new digital project is an exciting time! You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture. Either …
Do You Know How Much Your Agency is Worth?
This article shows you the methods to calculate your agency's valuation before you decide anything about your agency's future path.
Creative Digital Marketing Agency About Us Pages for Your Inspiration
A robust online presence holds significant importance for digital marketing agencies. However, for creative agencies, it becomes absolutely vital to build an exceptional website that effectively introduces their company to the world. Although it displays your company’s identity, “About Us” …
5 Unique Branding Ideas & Examples from Innovative Companies
Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts …
3 Tips to Help You Manage Your Small Business Finances Effectively
Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running …
Top Small Business Marketing Trends In 2023
Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including …
Buckle Up for 2023: Leveraging Partner Marketing for Sustainable Growth
In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social …
How to Create an Effective L&D Program in 5 Steps
Lack of competence can become a serious bottleneck in business processes, and that’s why ongoing training and upskilling of workers are a must. An effective learning and development program helps employees hone skills that enable them to perform daily tasks …
The Ultimate Guide on How to Start a Brand
Building a brand can seem like an endless process that requires extensive forethought and insights every step of the way. In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly …
The Correct Way to Onboard New Clients
You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding. Nailing the client onboarding process lays …
Affiliate Marketing vs Referral Marketing: What is the Difference?
As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes …