BLOG | Content Marketing

Why It’s Easier To Market To A Niche Audience

Niche marketing – also known as micromarketing – is the springboard of choice for digital marketing beginners. It’s cheaper to start, offers less competition, is a good place to build customer rapport, and gives you plenty of time to generate content. What Is Niche Marketing? It’s possible you’ve heard this term before. Niche marketing can …

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Sales Enablement: The Inbound Marketing Hand-off

The goal of inbound marketing is to attract your ideal buyer personas and engage them to the point that they complete a conversion action that creates a new MQL (Marketing Qualified Lead) for your sales team. After that point, it’s in the hands of your salespeople to continue the process of helping that potential customer …

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Content Marketing Mistakes You’re Making Right Now

Content marketing is one of the most popular forms of bringing highly targeted traffic to your online business. We live in the information era, and whether we like it or not, knowledge is power. Some marketers believe that content marketing means writing a few articles each week, optimizing them for search engines and job finished. …

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Best Copywriting Strategies to Accelerate Your Content Marketing Efforts

Are you using the Internet to promote an online store, a brand, or a blog? It doesn’t matter; as long as you’re promoting something, you’re probably relying on content marketing. Amit Singhal, Senior Vice President of Google Search, said: Over 100 billion searches were conducted through Google in a month. People are searching for all …

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5 Interactive Content Marketing Campaigns Done Right – Including Hillary Clinton Campaign’s Microsite

Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. As social media and mobile platforms achieve their maximum usage, brands are increasingly following interactive campaign formats to make their contents catchy and valuable. Rather than traditional advertisements, these types of advertising must be …

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How Live Streaming Videos Can Lift Up Your Brand’s Social Media & Content Marketing

Marketing today is all about keeping it REAL-time. Here’s how you can fast-forward your brand’s content marketing strategy to success using live streaming videos. There’s no undermining the sheer power of video marketing; it’s fun, fast and most importantly effective. An extension of video marketing that’s the latest tool in a marketer’s toolbox to emerge …

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Marketing During The Holidays To A Culturally Diverse Audience

Localization is the lifeblood of global content creation. It means more than just good translation – it’s about connecting with your audience in a meaningful way, understanding their tone of voice, and demonstrating that you understand cultural nuance. It’s about truly understanding your market audience and respecting their values. During the holiday season, marketers in …

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Need Your Content Marketing To Generate Better ROI? Say Hello To Competitive Intelligence

With dozen competitors for any product/service segment, grabbing the attention of target audience remains tricky. Competitive Intelligence can help produce content that converts, sells and nurtures – All In One! Internet has done many wonders. One of them is the digitization of buyer-seller relationship. This has aided fast shopping experiences, fuss-free monetary dealings and made …

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15 Clues On How To Build Your Personal Brand Successfully

When you start creating your own personal brand, you have to build it to get the most benefit out of it. Here are some tips that will help you to know yourself better and so does your brand. As you build your brand, it becomes easier to contact with other companies, to know your audience …

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15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …