Blender Workspace’s Website And Digital Presence And Brand Position Are Revamped By The Charles

A Workspace with a difference. This is Blender.

Blender Workspace is an established luxury co-working space located at the heart of Madison Avenue in New York City. So, The Charles was tapped by founders Scott Sassoon and Amro Qaddura to re-envision the company’s brand position and narrative, in addition to revamping Blender’s website and digital presence.

We created this with purpose…
This is for the inspired, for the driven, for those that respect the instinct to succeed, yet thrive on originality…
This is for the thinkers and the doers, the groups and the individuals.
This is for those that are inspired by the differences in others, yet believe in themselves.
This is Blender.

A leading luxury workspace provider located on Madison Avenue in NoMad New York City, the space was thoughtfully designed by our friends and partner Parts And Labor Design, an award-winning hospitality design architecture firm.

Samantha Edwards, Co-founder & Chief Creative Officer at The Charles NYC commented,

The co-working space sector is showing no signs of slowing down and while there are a few players that dominate the market, it’s a sector that still has room for growth.

Blender’s approach is different in that they offer a much more considered alternative to the start-up/tech-bro open office culture. Scott and Amro have worked really hard to cultivate a community of like-minded individuals, in addition to paying close attention to the design and aesthetics of the award-winning space. We’re proud to have launched the website.

As a manifestation of Blender Workspace, “When work is life and life is work, you need a place that ‘gets you’.” , and they’re using #thisisblender as their common hashtag.