Crowd Launches New Website for APICORP
The Arab Petroleum Investments Corporation (APICORP) is a multilateral development financial institution founded in 1975 by the ten Arab oil-exporting countries, providing corporate banking and investment solutions in the energy sector across the Middle East.
When Crowd was first introduced in August 2021, APICORP was going through an important transition in business operations with green-energy initiatives and required a creative agency with experience in sustainability to tackle the challenge of revamping their new website, capture their value proposition and drive key messaging to stakeholders through an interactive online experience.
Whilst also supporting their corporate communication department with creative services including the launch of their ESG and Green Bond Framework reports, Investor presentations, and other comms collateral, their strategy team started the website process by conducting a landscape review and competitor analysis.
Through data gathering, Crowd was able to identify and define a keyword strategy that would shape their SEO approach when planning content requirements for the new website.
The new multilingual platform is built in WordPress and caters to both English and Arabic users, providing complete flexibility for internal teams to control future page updates and new page creations.
Since APICORP’s core audiences are targeting global investors, bankers, researchers, and journalists, another important requirement was to develop a dynamic media center that would feature both new and archived media including webinars, interviews, podcasts, and press releases.
Crowd worked with the client to categorize these resources with filtering functions that would support the positioning of APICORP as thought leaders and industry experts.
Encouraging personal development and career growth plays an important role at APICORP. To capture this core value in the most authentic way, Crowd worked with a Saudi-based production company to produce five short videos that delivered employee work culture benefits and featured these on both the Home and Career sections of the new site.
Overall, the website has been very well received both internally and externally with positive feedback on both usability and creativity. Crowd delivered a best-in-breed website combining subtle animations and micro-interactions to make the content feel dynamic and interactive.
To visit the website here.
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Crowd is a global creative agency that specializes in amplifying demand for brands around the world.