WEBITMD

Solar Optimum partnered with WEBITMD to construct & execute a marketing plan that would drive traffic, leads and revenue to their bottom line.

Business Challenge

Provide a measurable digital marketing growth plan in a ultra-competitive niche.

What They Did

Deployed a comprehensive marketing and sales Growth Stack which included strategy, tactics, & technology.

Impact

300% increase in lead volume and revenue YoY.

Solar Optimum, Inc. is a Los Angeles-based company that provides renewable and solar plus storage energy solutions for residential, business and commercial clients. A multi-award-winning company, Solar Optimum has an overarching goal to protect the environment using the most innovative solar technology available while maintaining long-term value for their customers.

Creative Assets & Deliverables

Rainier de Ocampo, MBA Head of Marketing & Communications Solar Optimum, Inc. commented:

“A game changer for our business. WEBITMD has contributed to more than 3X growth year over year compared to the industry’s baseline of ~15%. It has been a pleasure and honor to work with the WEBITMD team to drive results that show up to our bottom line.”

Tactics

– Organic SEO
– Content Marketing
– Email Marketing
– Paid Media Campaigns
– Inbound Workflows & Automation
– CRM Integration

300%

The results have been profound with a 300% increase to the bottom line year over year and the expansion of Solar Optimums business into new national markets.

Los Angeles-based digital agency WEBITMD, worked with the CSU Stanislaus Extended Education Department to develop a digital marketing plan, which increased their engagement to a great extent.

Goals

California State University, Stanislaus, (also known as Cal State Stanislaus or simply Stan State) is a campus in the 23 school California State University system. WEBITMD helped CSU Stanislaus to create a better online presence and built a digital marketing strategy which resulted successfully.

Plan, build and optimize a new Paid Search Campaign on the Google network to target new prospective students for both the Online and Executive MBA educational programs. CSU Stanislaus also wanted from the agency to improve its branding and recognition of the new university programs both locally in the Bay Area of California and nationwide.

Approach

WebitMD worked with the CSU Stanislaus Extended Education Department to develop and ground up PPC campaign both in Search and Display networks in addition to a remarketing strategy:

• Search Campaigns were built to target the Executive MBA and Online MBA keywords
• Display Campaigns were built for branding and serving impressions to a large audience with a radius targeting of the campus
• Interest Type Audience Targeting: Above 25 years old, within a 40-mile radius, business professionals, interested in continued education, and read business news online
• Image Placement Targeting: Local news sites with authority and readership, display ads to an audience relevant to the prospective student base
• Form and Call Tracking Integration

Results

The results of WEBITMD’s PPC engagement have been outstanding. Here are some of the main campaign metrics:

• 15 million ad impressions served in 90 days
• 27,000+ clıcks
• Local & national exposure for the university
• 2 highly targeted audiences resulting in new student registrations