SLT Consulting

SLT Consulting developed an email marketing strategy for The Dogist platform and carried out paid social campaigns to drive traffic and increase revenue.

The Dogist is an online platform and community with 3.9 million dog-loving fans and followers that gives dogs and their people home to share their stories.

ROI

80% in sales (YoY)

WEBSITE TRAFFIC

87% visitors in 2 months

EMAIL MARKETING

1200 Subscribers in 2 months

Objective

To increase sales for The Dogist’s online shop and giveback program.

Solution

Digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.

Channels & Tactics

Social Media Advertising:

Instagram and Facebook advertising campaigns prospecting for website traffic, catalog sales, and retargeting.

SEM:

Google Search and Shopping ads to that in-market for dog and paw-rent apparel.

Email Marketing:

Used Klaviyo platform to engage 41,000 The Dogists’ subscribers and segmented those subscribers to deliver relevant messaging within the customer’s current buying stage.

The P&G Alumni Network is a community of former employees of industry titan Procter & Gamble. With over 100,000 members in 45 countries, the network was created to provide world-class enrichment, economic empowerment, and continued professional and personal growth resources.

In 2021, the P&G Alumni Network came to SLTC with a challenge: to revamp their outdated website into a modern, user-friendly platform that would effectively showcase their services and engage their audience. SLT Consulting partnered with P&G Alumni Network to increase brand awareness and engagement, grow membership, and drive event registration to the bi-annual PGAN conference.

Channels and Tactics

SLT Consulting started by conducting in-depth research on the P&G Alumni Network’s target audience to understand their needs and preferences. Their team then designed a new website that reflects PGAN’s brand identity while incorporating modern design trends and best practices. They streamlined the navigation and content to make it easier for users to find the information they need and added a blog section to keep users up-to-date with industry news and events.

They also implemented several features to enhance user experience. These include a member directory with advanced search options, an events calendar with registration capabilities, and a responsive design that adapts to any screen size. These features provide added value to members and sponsors while also helping PGAN achieve its business goals

SLT Consulting collaborated closely with the PGAN team throughout the project to ensure that the website met their expectations and aligned with their vision. The website was launched on schedule and has since received overwhelmingly positive feedback from users and stakeholders.

Key Results

Website Stats:

• New Users:+57.22%
• Sessions:+46.24%

Social Media Stats: LinkedIn Brand Page

• Follower growth:+67.54%
• Impressions: +43.94%
• Engagement: +40.68%

Email Stats: Newsletter

• Subscriber Growth: +32%
• Open Rate: +56.32%
• Clicks (driving to website): +178.01%

The online fashion industry is notoriously tough. Consumers are constantly bombarded with content, making it challenging for individual brands to capture attention.

To make things even more complicated, social media fuels micro-trends that can come and go within days. This doesn’t mean your brand needs to churn out new designs weekly to keep audiences engaged. Instead, your fashion marketing must remain agile and adaptive to evolving market trends and consumer needs.

What better way to achieve this than through email and SMS marketing? Unlike some other channels, email and SMS provide a direct line to customers, making them indispensable for nurturing relationships and delivering timely, personalized content. This capability allows brands to respond proactively to shifts in consumer behavior, helping to acquire and grow a loyal customer base. For e-commerce businesses, leveraging the right technology can make all the difference.

Klaviyo, explicitly built for e-commerce marketing, offers the necessary tools to manage growth through automated email and SMS campaigns. Many brands, including one of our newest clients, The Sak—a consciously crafted accessories brand—have chosen to migrate their email marketing efforts to Klaviyo. To facilitate a smooth transition, they sought our expertise to optimize the process. As a trusted Klaviyo agency partner, our email specialists were able to quickly set up brand templates, ensuring The Sak’s email marketing continued to captivate their audience and drive results without missing a beat.

Cynthia Calderon, our email marketing strategist and graphic designer, explains:

Our goal in the transition was to create a seamless experience that mirrored the website and branding, presenting the products in the best light possible. We wanted each customer to feel that each email they received was perfectly curated just for them.

Equally important was ensuring the emails were user-friendly, with an aesthetic and clean design that makes engagement effortless. We believe that a seamless and visually appealing interface enhances the overall experience, making it easier for customers to connect with and fall in love with the products.

Leveraging Klaviyo for E-commerce Success

It’s no surprise that e-commerce businesses like The Sak are making the switch to Klaviyo. With everyone’s inbox flooded with promotional emails, distinguishing yourself in a saturated market has become increasingly difficult. Klaviyo’s secret weapon? Data. By transforming customer data into actionable insights, Klaviyo allows us to create emails for our clients that cut through the noise and truly connect and convert.

Of course, to make an impact, an email first needs to be visually compelling. Klaviyo excels in this area, offering over 100 customizable, mobile-optimized templates designed for e-commerce. We tailor these templates to fit our clients’ unique brand identities, ensuring their emails look stunning on any device. This approach helps maintain brand integrity across multiple touch points while making it easy for consumers to navigate and engage.

But good looks aren’t everything. The real magic lies in personalization. With Klaviyo’s built-in customer data platform, we can collect detailed data on individual customer behaviors and preferences. Utilizing this data, we enhance email marketing strategies by adding dynamic content, such as real-time product recommendations that update based on customers’ recent activities. By making emails more relevant, our clients experience higher click-through and better overall engagement, including increased conversion rates.

Advanced segmentation takes personalization to new heights by ensuring messages reach the right audience. Klaviyo allows us to leverage real-time and historical data from over 350 possible integrations to slice and dice audiences for precise targeting. Whether it’s frequent buyers or re-engaging those who have drifted away, this precision ensures your message hits home, further driving conversion rates.

Why Choose SLTC for Your Fashion Brand’s Email Marketing Needs?

In an industry where trends are as fleeting as they are influential, having a partner who understands the intricacies of fashion e-commerce is invaluable. At SLT Consulting, we specialize in blending creative artistry with strategic precision to craft email and SMS campaigns that not only capture the identity of your brand but also drive measurable results. Our partnership with Klaviyo empowers us to leverage advanced data and AI capabilities, ensuring personalized, impactful marketing solutions tailored to the unique needs of fashion e-commerce brands.

Book a call with us today to see how we can tailor fashion-forward strategies specifically for you!

Elevating Luxury eCommerce

In the world of luxury goods, exclusivity and a premium experience are paramount. JaneFinds, the go-to platform for curating and reselling rare Hermès handbags, recognized that its previous website was falling short of representing its unique position in this high-end market. While the brand boasted deep industry expertise and offered unparalleled access to coveted Hermès pieces, the existing digital platform was not effectively communicating this, nor was it providing the seamless and luxurious experience JaneFinds’ discerning clientele expected.

To address these challenges, SLTC embarked on a comprehensive digital transformation project for JaneFinds. Our mission was to redesign the website to reflect the brand’s elite status, engage its sophisticated audience, and, ultimately, drive measurable business results. The outcome? A visually stunning, user-friendly website that not only doubled JaneFinds’ online revenue but also earned the 2024 Web Award for Best Fashion Website.

The Challenge: Standing Out in a Competitive Market

JaneFinds operates in a niche market of high-end fashion, specializing in rare Hermès handbags—a competitive space where both online and offline luxury retailers vie for the attention of an exclusive clientele. While JaneFinds is renowned for its expertise and access to some of the most coveted Hermès pieces, its previous website did not reflect the brand’s luxury or exclusivity, and its user experience was failing to fully engage visitors.

Key challenges included:

• Differentiating JaneFinds in a crowded market: The site needed to showcase its rare offerings and industry authority in a compelling way.
• Enhancing the customer experience: The previous site lacked the visual and functional elements necessary to meet the expectations of high-end customers.
• Improving performance metrics: With sluggish engagement rates and a site that wasn’t optimized for conversions, JaneFinds was not fully capitalizing on its potential.

To address these issues, we set out to create a website that would be a true digital reflection of the JaneFinds brand—exclusive, luxurious, and expertly curated.

The Strategy: Crafting a World-Class Luxury eCommerce Experience

Our strategy for JaneFinds focused on creating a seamless, visually rich user experience that emphasized the brand’s expertise and the exclusivity of its offerings. The project involved a comprehensive overhaul of the website’s design, functionality, and messaging to bring the brand’s story to life online.

Here’s how we did it:

• Responsive Shopify Design: We implemented a modern, responsive Shopify theme that provided a premium browsing experience across all devices, from desktop to mobile. Since many JaneFinds customers shop on mobile, ensuring a smooth mobile experience was crucial.
• Visual Storytelling: We incorporated high-quality product photography to highlight the beauty and rarity of each Hermès handbag in JaneFinds’ curated collection. The visuals were complemented by carefully crafted copy that emphasized Jane’s industry expertise and the investment value of luxury handbags, engaging both collectors and fashion enthusiasts.
• Enhanced User Experience: We focused on creating a seamless, intuitive user experience. Navigation was streamlined to allow users to effortlessly explore JaneFinds’ collections. Advanced search and filter options enabled customers to easily find their desired handbags based on preferences like color, size, and price.
• Functional Integrations: We integrated third-party apps and tracking codes to enhance functionality and provide data-driven insights. These integrations helped us deliver features like wishlists, improved product filtering, and more personalized marketing campaigns via email and social media, driving higher engagement.
• SEO and Metadata Optimization: We ensured that the site was fully optimized for search engines, integrating targeted keywords into metadata, product descriptions, and page content. This not only improved organic search rankings but also brought more qualified traffic to the website.
• Rigorous Testing and Quality Assurance: Before the launch, we conducted thorough testing to ensure a flawless user experience. Every aspect of the site was evaluated, from page load speeds to mobile responsiveness, to guarantee a frictionless journey for visitors.

The Results:Doubling Revenue and Expanding Reach

The redesigned JaneFinds website delivered exceptional results across key performance metrics. The transformation not only elevated the brand’s digital presence but also drove significant growth in traffic, engagement, and revenue. Key outcomes include:

• 197,910 new users: The site attracted nearly 200,000 new users within the first few months of the relaunch, significantly expanding JaneFinds’ global reach. The revamped site and improved SEO helped drive this increase in qualified traffic.
• Doubling online revenue: Following the launch, JaneFinds’ online revenue doubled to $365,611, demonstrating the effectiveness of the new design in converting visitors into customers.
• 121% increase in total sales: The redesign also resulted in a 121% increase in online store sales, as the new user experience encouraged more frequent purchases and higher conversion rates.
• Improved customer engagement: Engagement metrics soared, with a 52.41% session engagement rate—a clear indicator that the new website was more engaging, keeping users on the site longer and encouraging them to explore the available collections in depth.
• Monthly session growth: Online store visits increased by 10% month-over-month, showing sustained growth in interest and engagement even after the initial launch period.
• Industry Recognition: In addition to the measurable business outcomes, the project’s success was recognized with the prestigious 2024 Web Award for Best Fashion Website, further validating SLTC’s approach to luxury eCommerce.

Conclusion: A Digital Transformation That Drives Results

The JaneFinds website redesign exemplifies how a well-executed digital strategy can transform a business, particularly in the luxury sector where customer experience is everything. By focusing on responsive design, visual storytelling, and enhanced functionality, SLTC was able to craft a digital platform that not only resonated with JaneFinds’ elite clientele but also delivered substantial business results.

The project’s success was further solidified with the 2024 Web Award for Best Fashion Website, a testament to the quality of the work and the impact of the transformation. JaneFinds is now positioned as the premier destination for luxury handbag curation, with a digital presence that truly reflects its expertise and exclusivity.