The famous department store company, John Lewis is breaking records with the Christmas adverts, especially with #BusterTheBoxer ad that offers an immersive experience.
Due to its success, more versions are created for the ad and now it’s time to get your phones and VR devices ready because the ad is extending to Oculus Rift, Snapchat and Twitter for the first time.
Here’s the video of the original ad:
Collaborating with Snapchat is really a good idea. John Lewis has sponsored a Snapchat filter which will allow users to transform into Buster the Dog. The filter will last 48 hours and in addition to this, customers visiting any of John Lewis’ shops will also have the chance to add a Snapchat filter to any of their pictures taken in the store, throughout December.
Customers will also be able to use bespoke Twitter stickers so they can personalize their own photos with Buster and friends. The stickers will be available until 13th of November. The ad campaign is created by adam&eveDDB.
The Oxford Street store will offer a VR experience on Oculus Rift. There will also be a 360° film experience using Google Cardboard in Oxford Street, which is also accessible on johnlewis.com and YouTube.
Craig Inglis, Customer Director, John Lewis, said:
2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.
The soundtrack of the ad is set to a cover of the song ‘One Day I’ll Fly Away’, recorded by British band Vaults.