Zen and the Art of Pet Food with Lotus

Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. The challenger brand came to The Miller Group looking for a way to lap up growth and keep the planet purring at the same time.

How The Miller Group Made Noise

To meet their challenge, we created a private-label, pet food brand full of top-notch ingredients and focused on the founder’s philosophy of sustainable manufacturing. One example is the pâtés, canned in small batches in Southern California.

We named the brand Lotus—a symbol of purity in chaos. The work took on a playful look with eco-friendly packaging and in-store materials, because getting noticed at retail is key to consumer preference. Today, Lotus reigns supreme as a top-selling brand in independent pet stores throughout the U.S. and Asia.

About The Miller Group

The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.