WORK | Virtual Reality Marketing

Discovery Communications Collaborated With Google On An Innovative VR Series, Named “Discovery TRVLR”

If you ever want to see the whole world, then you are lucky that Google and Discovery have just announced a new Virtual Reality series, “Discovery TRVLR”. Developed by Discovery VR and Google’s VR team, the series will be launched on YouTube, DiscoveryVR.com and the Discovery VR app for Android and iOS on 3th November. …

WORK | Virtual Reality Marketing

The Chinese KFC Lets You Buy Your Favourite Burger With ‘Smile To Pay’ Technology

A KFC concept restaurant in Hangzhou, China has installed an Alipay ‘Smile to Pay’ system that lets customers pay for their meals with a smiley-face recognition and their mobile phone number. The healty-concept restaurant of KFC, KPRO is the first restaurant to use the system designed by Ant Financial Services Group, an Alibaba Group affiliate. …

WORK | Virtual Reality Marketing

Oculus Presents Miyubi: The World’s First Feature-Length VR Film

Launched by one of the biggest VR companies, the world’s first long-form scripted VR comedy, Miyubi aired last week, and Jeff Goldblum has made a cameo appearance! First premiered at the 2017 Sundance Film Festival, Miyubi has since been shown at Cannes International Film Festival and at SXSW. It takes its audience through a series of …

WORK | Virtual Reality Marketing

Christopher Nolan’s “Dunkirk” Now Has Its Own VR Experience

Dunkirk hit the movie theaters last Friday, and was promoted with an immersive WebVR game which has gained more attention that the movie itself.  One of the most best-known directors of Hollywood for action movies such as Memento, The Prestige, Inception, The Dark Knight trilogy, Interstellar, and more, Christopher Nolan is now back in action …

WORK | Virtual Reality Marketing

Disney Announces Its First Marvel Virtual Reality Game

Disney unveiled its first Marvel Virtual Reality game that is called Marvel Powers United VR. Their latest game, Marvel Powers United VR enables its users to meet their favourite superheroes like Rocket Raccoon (from Guardians of the Galaxy), Hulk and Captain Marvel. And one more: Deadpool is the latest addition to the roster. The new …

WORK | Virtual Reality Marketing

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

WORK | Virtual Reality Marketing

Discover The Antarctic: A Mind-Blowing VR Dome Created For Coachella

This year, Coachella kept their crowd busy with a variety of other entertainment options apart from music. HP had an impressive presence at Coachella with their audiovisual art installation called Antarctic Dome. The 11,000-square foot dome was built for a special digital show. The show is called Chrysalis, an audiovisual experience which was projected at a massive scale in 360° …

WORK | Virtual Reality Marketing

Ted Baker Is Trying To Keep Up With Virtual Reality This Season

‘Keeping Up With the Bakers’ campaign contains a VR film, Instagram Stories and interactive windows for the shops. Looks like the British fashion company is all going digital this season! Ted Baker is really integrating digital in its business and is very successful. To promote its S/S ’17 collection, a shoppable film is released and …

WORK | Virtual Reality Marketing

Sodimac Made The Biggest VR Experience In Peru And It’s Amazing

Peru’s largest warehouse store company, Sodimac and McCann Lima collaborated to create virtual reality billboards. Sodimac are frequent users of outdoor advertising and this time, they came up with the best idea of combining VR and traditional marketing, to reveal the biggest 360° virtual-reality experience in Peru. The project is called “Hijacked Highway” and it offers …

WORK | Virtual Reality Marketing

Audi’s Sandbox Is The New VR Experience For Big Kids

Audi creates a new virtual reality campaign inspired by the children’s sandboxes. The campaign is designed by the Norwegian creative agency POL. Titled Enter Sandbox, Audi Norway combined a sandbox installation with virtual reality to enable the drivers test-drive the new model of Q5. The Sandbox 2.0 VR experience’s digital production is prepared by MediaMonks. …

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