WORK | VR / AR Marketing

Digital-Inspired Art Installations From Burning Man 2018

The festival that makes everyone round the bend, then completely disappears into solitude until the next year… Yes, we’re talking about Burning Man and this year’s robotic theme. The installation lovers are undoubtedly fulfilled with this year’s Burning Man’s work of art. As a manifestation of the Isaac Asimov’s famous novel I, Robot theme, festival’s experience will …

WORK | VR / AR Marketing

Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy

Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive.  Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, has been planning to reveal a new VR experience to provide its customers a unique …

WORK | VR / AR Marketing

Walmart Has Introduced A 3D Virtual Tour To Enhance Its Digital Shopping Service

Continuing its effort to follow new technologies in the digital marketing industry, Walmart has just released its new 3D Virtual Shopping Tour, allowing its customers to see curated apartments designed with different products. Walmart‘s curated rooms showcase almost 70 items from national brands as well as the company’s private label offerings. With the new tool, …

WORK | VR / AR Marketing

National Geographic Introduces Space Projection Helmets Along With Its New Show, “One Strange Rock”

National Geographic has announced a groundbreaking series named, One Strange Rock, aiming to reflect astronaut’s perspective of earth. Developed in partnership with global creative agency McCann New York for “One Strange Rock”, the Space Projection Helmet, a first-of-its-kind immersive viewing experience tells the remarkable story of Earth, from astronauts’ eyes. Combining laser projection, custom fish-eye …

WORK | VR / AR Marketing

Wes Anderson’s ‘Isle Of Dogs’ Behind The Scenes Released In Virtual Reality At CES

In collaboration Felix & Paul Studios and Google Spotlight Stories and Wes Anderson and his long-awaited ‘Isle of Dogs’ goes VR now. Fox Innovation Lab hosted an event of course focused on technology during CES. The Virtual Reality experience takes audiences inside the miniature world of Wes Anderson’s upcoming stop-motion animated film. The director created a scenario in …

WORK | VR / AR Marketing

The Wayback VR Project Aims To Help Dementia With A New Immersive Film

One of the most creative projects has been designed and launched this week by a crowdfunded virtual reality film series, The Wayback. With the support of Thomas Thomas Films, Valenstein & Fatt -previously known as Grey London – filmed the pilot episode, of The Wayback’s new VR project that offers viewers a range of immersive …

WORK | VR / AR Marketing

Disney Pixar Announces First Ever Virtual Reality Project – Coco VR

Along with its latest animated film Coco, Pixar has revealed Coco VR, to let their fans experience the next level of social virtual reality. Coco VR has been announced at Facebook’s Oculus Connect Event and it is shared that the experience is available for free today on the Oculus Rift. It will be coming to …

WORK | VR / AR Marketing

Universal Music Group And Within Collaborate To Develop An AR And VR Music Experience

VR and AR entertainment company Within and UMG will work together to roll out multiple immersive experiences that will be distributed on Within’s mobile app. Storytelling over VR is recently a big trend, and the company Within makes it perfectly interesting. In partnership with Universal Music Group, the company has been experimenting with various artists, such …

WORK | VR / AR Marketing

Discovery Communications Collaborated With Google On An Innovative VR Series, Named “Discovery TRVLR”

If you ever want to see the whole world, then you are lucky that Google and Discovery have just announced a new Virtual Reality series, “Discovery TRVLR”. Developed by Discovery VR and Google’s VR team, the series will be launched on YouTube, DiscoveryVR.com and the Discovery VR app for Android and iOS on 3th November. …

WORK | VR / AR Marketing

The Chinese KFC Lets You Buy Your Favourite Burger With ‘Smile To Pay’ Technology

A KFC concept restaurant in Hangzhou, China has installed an Alipay ‘Smile to Pay’ system that lets customers pay for their meals with a smiley-face recognition and their mobile phone number. The healty-concept restaurant of KFC, KPRO is the first restaurant to use the system designed by Ant Financial Services Group, an Alibaba Group affiliate. …

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