Whiskas’ Interactive Voice Assistant MIA Imposes Kids Curiosity

Cat food company Whiskas has created its own digital assistant and she’s not for cats, but simply inspired by them. MIA is Whiskas’ virtual-personal assistant is actually for kids and the brand told it’s based on ‘feline curiosity’. The device itself is designed as a cat, works using a motion sensor. When it senses that …

Meet KFC’s New Computer-Generated Virtual-Influencer, Colonel

If you’re a big KFC fan -we mean a KFC fan that even follows the food chain’s account, you sure have met Colonel Sanders. The CGI generated – Instagram guy is not even a real person. Yet, he already has his own audience because of his good-looking guy persona on Instagram. The posts of him …

Volvo Builds Up An Open-for-All Digital Library To Share 60 Years Of Safety Knowledge

The brand is building an easy to access-online library, promoted with a short film. It’s increasingly come to light that women are more likely to get injured in a car crash–partly because male crash test dummies are the standard. Feminist writer Caroline Criado-Perez has been highlighting the issue recently in a new book about data, …

Meet Liv, The New Virtual Ambassador For Renault Kadjar, “Escaping To Real”

It is truly undeniable that the border between reality and virtual world becomes blurry day by day. Therefore, its brands’ own rights to think why not mix them and create a world between two? With the help of Publicis Conseil, Renault’s first virtual ambassador Liv, is one of them. Created in CGI, she debuts for …

Toyota And DOCOMO Announced The Debut Of Their Humanoid 5G Robot, T-HR3

Developed by one of Japan’s tech-giants DOCOMO, Toyota announced that they have successfully reveal the T-HR3 humanoid robot in trials using fifth-generation mobile communications under a test environment with control from a remote location -about a distance of approximately 10 kilometers- using 5G in an area between two points. The Toyota-originated, T-HR3 with the aim …

Toyota Presents An AR App To Let Customers See Through The Hybrid Models

With the help of Brandwith agency, Toyota showrooms use augmented reality to let customers experience inside cars. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical vehicles, helping customers to gain a better understanding of how the …

Burger King Uses Augmented Reality To “Burn That Ad” Digitally

Burger King is encouraging fans to ‘burn’ its rivals in digital platforms, thanks to a new mobile app feature that sets competitor billboards to flames. The Burn That Ad uses augmented reality to entice the Burger King app users in Brazil, by burning up the competitor’s ads to anyone who points their smartphone towards them, …

Wonderscope Storytelling App Aims to Immerse Kids By Using Apple’s ARKit

Ready to explore the extraordinary stories around the ordinary places? Wonderscope, the app built by Within’s immersive storytelling skills want to transform the way that kids interact with technology. Building on their commitment to expand the potential of storytelling through technology, Within today announced the release of Wonderscope, a new children’s iOS app that uses …

Driven By Intuition: Car By Lexus, Story By Artificial Intelligence, Directed By The Oscar-Winning Kevin Macdonald

Lexus, a brand famous for being at the leading edge of tech-innovation, rolled out Driven by Intuition, an advert that has been scripted entirely by artificial intelligence. For the specific project, Lexus partnered with their creative agency, The&Partnership London, they also partnered Visual Voice and the IBM Watson team. Along with other data, AI is being used …

Renault And Publicis Italy Are Selling A Limited-Edition SUV Through A Facebook Messenger Chatbot

Thanks to the frequent usage in artificial intelligence technology, Renault Captur’s Tokyo limited edition will only be available for pre-order via a Facebook Messenger chatbot.  To honour the Japanese capital, Renault Italy is launching a limited-edition SUV and to promote the limited edition, one hundred available cars, users will have to pre-order it via Facebook …

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