WORK | VR / AR Marketing

ILMxLab’s ‘Star Wars: Project Porg’ AR Experiment Announced For Magic Leap

ILMxLab, Lucasfilm’s immersive media group ILMxLAB, announced Star Wars Project Porg, an augmented reality experiment built for Magic Leap. ILMxLAB, Lucasfilm’s immersive R&D unit, is going to release an augmented reality experience dubbed “Star Wars: Project Porg” on the Magic Leap One headset in December. ILMxLAB announced the release at Magic Leap’s L.E.A.P. developer conference …

WORK | VR / AR Marketing

Driven By Intuition: Car By Lexus, Story By Artificial Intelligence, Directed By The Oscar-Winning Kevin Macdonald

Lexus, a brand famous for being at the leading edge of tech-innovation, rolled out Driven by Intuition, an advert that has been scripted entirely by artificial intelligence. For the specific project, Lexus partnered with their creative agency, The&Partnership London, they also partnered Visual Voice and the IBM Watson team. Along with other data, AI is being used …

WORK | VR / AR Marketing

Renault And Publicis Italy Are Selling A Limited-Edition SUV Through A Facebook Messenger Chatbot

Thanks to the frequent usage in artificial intelligence technology, Renault Captur’s Tokyo limited edition will only be available for pre-order via a Facebook Messenger chatbot.  To honour the Japanese capital, Renault Italy is launching a limited-edition SUV and to promote the limited edition, one hundred available cars, users will have to pre-order it via Facebook …

WORK | VR / AR Marketing

Portal From Facebook: If You Can’t Be There, Feel There

Imagine you could easily connect with your family and friends and feel like you’re in the same room — even when you’re miles apart? Facebook is excited to announce Portal and Portal+, two new video communication devices for the home that dramatically aims to change the way people keep in touch. Portal makes video calling …

WORK | VR / AR Marketing

Melbourne Mums Up Against Star Wars, Ikea, Audi For Global Virtual Reality Award For Victorian Government Project

A group of Melbourne women have been named as world finalists for a virtual reality experience inspired by their kids and create Transport for Victoria. The mums behind the ‘Melbourne, Meet Your New Train’ VR experience will now head to London, UK for the ‘Oscars’ of VR next week, Tuesday 16 October. Their unique VR …

WORK | VR / AR Marketing

Digital-Inspired Art Installations From Burning Man 2018

The festival that makes everyone round the bend, then completely disappears into solitude until the next year… Yes, we’re talking about Burning Man and this year’s robotic theme. The installation lovers are undoubtedly fulfilled with this year’s Burning Man’s work of art. As a manifestation of the Isaac Asimov’s famous novel I, Robot theme, festival’s experience will …

WORK | VR / AR Marketing

Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy

Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive.  Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, has been planning to reveal a new VR experience to provide its customers a unique …

WORK | VR / AR Marketing

Walmart Has Introduced A 3D Virtual Tour To Enhance Its Digital Shopping Service

Continuing its effort to follow new technologies in the digital marketing industry, Walmart has just released its new 3D Virtual Shopping Tour, allowing its customers to see curated apartments designed with different products. Walmart‘s curated rooms showcase almost 70 items from national brands as well as the company’s private label offerings. With the new tool, …

WORK | VR / AR Marketing

National Geographic Introduces Space Projection Helmets Along With Its New Show, “One Strange Rock”

National Geographic has announced a groundbreaking series named, One Strange Rock, aiming to reflect astronaut’s perspective of earth. Developed in partnership with global creative agency McCann New York for “One Strange Rock”, the Space Projection Helmet, a first-of-its-kind immersive viewing experience tells the remarkable story of Earth, from astronauts’ eyes. Combining laser projection, custom fish-eye …

WORK | VR / AR Marketing

Wes Anderson’s ‘Isle Of Dogs’ Behind The Scenes Released In Virtual Reality At CES

In collaboration Felix & Paul Studios and Google Spotlight Stories and Wes Anderson and his long-awaited ‘Isle of Dogs’ goes VR now. Fox Innovation Lab hosted an event of course focused on technology during CES. The Virtual Reality experience takes audiences inside the miniature world of Wes Anderson’s upcoming stop-motion animated film. The director created a scenario in …

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