WORKS | Virtual Reality Marketing

Discover The Antarctic: A Mind-Blowing VR Dome Created For Coachella

This year, Coachella kept their crowd busy with a variety of other entertainment options apart from music. HP had an impressive presence at Coachella with their audiovisual art installation called Antarctic Dome. The 11,000-square foot dome was built for a special digital show. The show is called Chrysalis, an audiovisual experience which was projected at a massive scale in 360° …

WORKS | Virtual Reality Marketing

Ted Baker Is Trying To Keep Up With Virtual Reality This Season

‘Keeping Up With the Bakers’ campaign contains a VR film, Instagram Stories and interactive windows for the shops. Looks like the British fashion company is all going digital this season! Ted Baker is really integrating digital in its business and is very successful. To promote its S/S ’17 collection, a shoppable film is released and …

WORKS | Virtual Reality Marketing

Sodimac Made The Biggest VR Experience In Peru And It’s Amazing

Peru’s largest warehouse store company, Sodimac and McCann Lima collaborated to create virtual reality billboards. Sodimac are frequent users of outdoor advertising and this time, they came up with the best idea of combining VR and traditional marketing, to reveal the biggest 360° virtual-reality experience in Peru. The project is called “Hijacked Highway” and it offers …

WORKS | Virtual Reality Marketing

Audi’s Sandbox Is The New VR Experience For Big Kids

Audi creates a new virtual reality campaign inspired by the children’s sandboxes. The campaign is designed by the Norwegian creative agency POL. Titled Enter Sandbox, Audi Norway combined a sandbox installation with virtual reality to enable the drivers test-drive the new model of Q5. The Sandbox 2.0 VR experience’s digital production is prepared by MediaMonks. …

WORKS | Virtual Reality Marketing

An Academy Award Nominated VR Film By Google: ‘Pearl’

One of the Google’s Spotlight Stories, ‘Pearl’, is nominated for the Best Animated Short Film at the Academy Awards this year. Officially released in May 2016, Google introduced Spotlight Stories, the project of storytelling for VR. They make impressive 360° animated short films and Pearl is one of them. The company officially debuted Pearl at the …

WORKS | Virtual Reality Marketing

Honda Creates A Candy Cane Lane VR Experience For Pediatric Patients

Honda has created a Candy Cane Lane VR project for sick children at the Children’s Hospital of Orange County (CHOC). The project allows children to experience the holiday season from their hospital beds. Inside the virtual reality experience, kids wear Oculus Rift’s and a Honda sleigh takes them to a snowy neighborhood. Houses are covered …

WORKS | Virtual Reality Marketing

Take A Tour On The NYC’s Magical Windows With ‘Window Wonderland’

If you have a virtual reality headset like Google Cardboard or Daydream, you can experience the holiday windows in a much different way this year. In every year, more than 5 million people travel to Manhattan during the holiday season to have a look at the magical holiday windows on the Madison, Fifth Avenue and …

WORKS | Virtual Reality Marketing

The Netflix VR App Works With Daydream VR Headsets

Netflix’s newest VR app allows users, who own the Google Daydream View headsets, into their movie-streaming service to view 360° video content. Netflix VR is a standalone mobile app which works with VR headsets, including the Google Daydream View and Oculus Rift. With the Daydream headset, your room is transformed into a mountainside chalet or …

WORKS | Virtual Reality Marketing

TIME Elects HTC Vive To Launch The VR Experience For ‘Remembering Pearl Harbor’

HTC partnered with TIME to remember Japan’s attack on Pearl Harbor and bring it to life in an immersive VR experience on its 75th anniversary. For TIME’s LifeVR, Deluxe VR and HTC Vive partnered in the production to bring the events to a remembrance from the perspective of Lt. Jim Downing, among the oldest living survivors of …

WORKS | Virtual Reality Marketing

Explore The World With Google Earth VR Whenever You Want

Want to see all the amazing places in the world ASAP? Now you can with Google Earth VR without even travelling! A couple of days ago, Google announced that its globe-trotting virtual reality experience is on air. The VR extension is taking Google Street View to a whole new dimension, allowing people to explore the world from where …