Check Out Reebok’s #BeMoreHuman Campaign’s Hand-Drawn Typeface

Reebok has launched #BeMoreHuman campaign, which encourages people to be the best possible version of themselves physically, socially and mentally. The advert celebrates women who are helping bring positive change to the world.

Featured in the campaign are Reebok’s ambassadors consisting of artists and athletes including, Ariana Grande, Gal Gadot, Danai Gurira, Gigi Hadid, Nathalie Emmanuel and Katrin Davidsdottir, who each tell their own personal story of overcoming barriers to become their best self.

They are featured alongside women who have built organizations that are empowering females and making history, including Reese Scott, founder of Women’s World of Boxing; Shannon Kim Wagner, founder of the Women’s Strength Coalition; Jenny Gaither, founder and CEO of Movemeant Foundation; and Yelda Ali, founder of Camel Assembly.

Simon Stafford, Graphic Designer who designed the typeface commented,

Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign. I only created the typeface with many alternatives Venables Bell + Partners created the photography, layouts, lettering and other adaptations.

Simon Stafford, Graphic Designer who designed the typeface commented,

Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign. I only created the typeface with many alternatives Venables Bell + Partners created the photography, layouts, lettering and other adaptations.

This campaign shows that Reebok is not only revisiting its heritage of being a women’s-focused brand, but celebrating strong women with powerful voices, who are inspiring others to action.