whatsapp icon

Netflix Has Just Unveiled A New Custom Typeface – Netflix Sans

Netflix Sans is a new typeface developed by Netflix’s in-house design team in partnership with foundry partner Dalton Maag, the company behind typefaces for AT&T, USA Today, and Intel.

In addition to bringing a unique brand identity to the company, the new custom typeface will also help Netflix, the streaming video giant, to reduce its existing impression-based licencing fees.

Aiming to serve display and functional purposes, the designers from Dalton Maag chose the characteristics of Netflix Sans cautiously.

Noah Nathan, one of the design leads of this work shared on his website:

The clean and neutral lines give without taking, favoring art over distraction, and eliminating excess. The arched cut on the lowercase “t” is discreetly inspired by the cinemascopic curve that is so iconic to the brand’s wordmark and symbol.

As it is mentioned, the new font has six different styles: Netflix Sans Regular, Netflix Sans Black, Netflix Sans Bold, Netflix Sans Medium, Netflix Sans Light, and Netflix Sans Thin and it will be rolled out on the online platform in the near future.

Below are some samples of Netflix Sans shared by Nathan:

netflix-sans-1

netflix-typeface-netflix-sans-3

netflix-typeface-netflix-sans

netflix-sans-1

netflix-sans-stranger-things

netflix-typeface-netflix-sans-2
netflix-sans-the-oa
Source

Netflix took a creative step of developing a new typeface to distinguish the brand; as some technology giants such as Apple, Samsung and Google have already did. However, the new change has also been criticized with its similarity to commonly used font Helvetica and designers from the industry have discussed if it could be more original, so far.

It’s quite controversial if the company will make any change in the new design but switching from Gotham seems good news for Netflix fans, since we all expect company to spend its money on bringing more unique content.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Guerilla Marketing

Fans Binge-Play Stranger Things This Time, Because It Is Also A Game Now

Due to its season-two arrival, BonusXP released Stranger Things: The Game ...

WORK | Ads & Commercials

The 5 Best Ads Featuring This Year’s Emmy Awards

Presenting the best eye-catching ads from one of the biggest events ...

WORK | Ads & Commercials

Top 10 Super Bowl LI Commercials 2017

One of the world’s most watched annual sporting events, Super Bowl ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT