Vrrb Interactive Creates A Powerful Brand Identity For Sideline App That Testifies SaaS Applications

Specialized in planning, designing and building user experiences for web and mobile, Vrrb is helping Sideline to meet their new brand identity.

Created by Vrrb, Sideline plans to bring a new aspect to the marketplace this year and requires a perfect combination of similarity and contrast. Through the repetitive phase of revamping the identity for Sideline, Vrrb performed an extensive report of existing Software as a Service apps.

With its logo of a chubby S in garnet, it can be used in 4 different backdrops and front colours, such as greyscale and coloured format. The app can help multitask and get your work planned for you, at least an easy-to-go procedure with your other tasks to ‘boost productivity across the board’.

The brand used two typefaces for the project, which are a sans-serif Mermaid and a regular Mont; simple, and coherent with the application’s theme.

Sideline brand applies recognisable chat bubbles to symbolise teamwork and collaboration. To make it clear, illustrations of super-human characters have done the storytelling process. These hyper-productive avatars demonstrate the capabilities of Sideline – a powerful tool for agencies to service their clients.

Bringing a creative and entertaining aspect for SaaS marketing, Sideline is a potential mobile help for the client-project business.