Volkswagen promotes its Side Assist Technology, which allows drivers to see vehicles in their blind spot, with an interactive ad.
Volkswagen’s iPad ad “The Blind Spot” which was created by AlmapBBDO, takes advantage of the iPad’s classic swipe behavior.
Volkswagen’s ad was prepared specifically as a corporate social responsibility piece around Motorcycle Riders and Volkswagen’s Side Assist Technology. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience.
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Volkswagen’s Side Assist technology helps drivers be more aware of their surroundings to ultimately prevent accidents and even save lives.