Unlocking eCommerce Opportunities for an Iconic Aussie Brand

Iconic Australian brand Bakers Delight needed to revamp their online presence and they approached Emote Digital.

They wanted to not only improve the features and functionality of their website, but make sure it was optimised for mobile users, too. Emote created a new website and mobile version with a plethora of features to bring this industry giant into the modern digital age.

With such a large amount of online users browsing through mobile, it was vital that Bakers Delight’s website was fully optimised for smaller screens and devices. Their new mobile website means customers can find the information they’re after any time, anywhere.

Every Product in the One Place

Emote built an extensive and detailed product index that allows customers to easily find product descriptions and nutritional information. Integrating filters into the search function makes it even easier to find relevant information as quickly as possible.


Discovering New Product Uses

Emote added a library of recipes centred around Bakers Delight products. This not only helps to promote the product range by helping customers to discover new ways to utilise products as ingredients, but offers added value for site visitors.

Connecting Everything for Streamlined Control

Emote brought together the new websites’ many different features and pages in one CRM. By setting up different databases that all talk to each other in one centralised location, the entire website is easier to manage.

Modular Design for Any Page

The “Back To School” landing page does more than share lunch box tips for parents. It showcases modules that can be used anywhere across the website. Content can be changed and each module can be mixed and matched to suit any page.

A New Chapter for Bakers Delight

Bakers Delight can now proudly promote their new digital offering thanks to the efficient design and multitude of features across their new website. By prioritising user experience, Emote Digital has designed a website that users will want to return to again and again.

About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify and digital marketing services.