World’s leading search engine Google needed a tool that would educate the next generation of internet creators and users about the value of safety online.
Beyond designed and built an animation-driven website that illustrated the real-world scenarios most impacted by phishing and predatory behaviours. The platform that Beyond developed empowered Google’s audience to create a safer, more reliable and more inclusive internet for future users.
Storytelling through inclusive design
Google’s core design challenge was to increase basic literacy around safety to a wide and diverse audience, which meant breaking down the information for quick, clear consumption. Beyond relied on lean copy and animated illustrations to convey the key components of staying safe online in vivid, real-life scenarios. Because phishing impacts everyone, they created a diverse cast of characters, enhancing not only literacy but inclusivity through design.
Google had three weeks to take this site from conception to development, so Beyond launched a breakneck creative process to deliver an outstanding site in little time. They quickly built out three concepts in dynamic design, working closely with Google to ensure Beyond relayed everything in the best approach possible. Once aligned on a direction, they delivered characters, animation techniques, and copy — and continuous updates on them all.
With a lot of development and partnership experience under the belts, Beyond Team was uniquely positioned to support Google’s third-party partner in bringing the site to life. They built our designs and animations within the parameters of what could be done in the development time frame. After handing the work off, Beyond remained engaged consultatively.
Through regular communication with these developers, they made sure Google had a thorough understanding of the vision.
Beyond is a design company. They accelerate transformative customer experiences using design and technology.