Best Customer Experience (CX) Tools
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Best Customer Experience (CX) Tools

We’ve compiled the best Customer Experience (CX) Tools that helps manage customer interactions, track customer behaviour and improve customer satisfaction. Find the one that best fits enterprise or small business.

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  • out-of-dark-customer-experience-tools

    Out of Dark

    Out of Dark helps companies easily visualize, evaluate, and improve their customer journey using powerful touchpoints, multiple journey views, KPI import & monitoring, personas, and more.

  • infobip-customer-experience-platform


    Businesses must now, more than ever, be flexible and available over their customers’ preferred communication channels while also delivering a personalized experience throughout the entire customer journey.

  • sprinklr-customer-experience-software


    Sprinklr helps brands turn public conversations on modern channels into valuable insights to improve marketing, advertising, customer service, product development and more.

  • ujet-customer-experience-software


    UJET is a cloud-based platform that unifies the enterprise brand experience across sales, marketing, and support, eliminating the frustration of channel switching between voice, digital, and self-service for consumers.

  • dixa-customer-experience-software


    Dixa unifies voice, email, chat, and messaging apps in one single platform, enabling brands to have more meaningful conversations with their customers, driving customer loyalty, and ultimately customer friendships.

  • front-help-desk-software


    Bringing email and apps together in a collaborative customer communication platform, Front drives business impact by scaling the natural conversations that create customers for life.

  • clarabridge-customer-experience-software


    With using Clarabridge advanced text analytics to transform survey, social, voice and all other forms of customer feedback into intelligence, you can empower confident, decisive action across the business.

  • birdeye-customer-experience-software


    Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey.

  • alida-customer-experience-software


    Alida. is a customer experience management and customer insights platform. You can collect valuable customer feedback and voice of employee data through your insight community powered by Alida.

  • medallia-customer-experience-software


    They are committed to helping organizations create a culture that values every person and every experience.

  • smg-customer-experience-software


    SMG helps brands get smarter about their customers, patients, and employees to drive changes that boost loyalty and improve business performance.

  • feefo-customer-experience-software


    Feefo gives brands the tools to make smarter decisions and improve consumer experiences by unlocking insight obtained from real customer feedback.

  • staffino-customer-experience-software


    Staffino is an advanced and easy-to-use Customer Experience tool essential for any company to boost their business. Staffino helps you manage customer insights via multiple channels, using various collecting methods and unique CX tools.

  • ombea-customer-experience-software


    OMBEA provides leading solutions for capturing and analyzing real-time feedback. and their solutions to visualize feedback, generate insight and make evidence-based decisions.

  • opinator-customer-experience-software


    OPINATOR brings the human touch to Customer Experience, enabling you to boost response rates in VoC, NPS, and CX Management programs with highly engaging and fully customized interactions that become an extension of your brand.

  • liacx-customer-experience-software


    LiaCX helps clients collect and centralize data from multiple customer touchpoints, gives them actionable, real-time insights, and provides them with the tools to continuously improve customer experience.

  • asknicely-customer-experience-software


    With using AskNicely, you can measure every customer experience, motivate your frontline teams, increase repeat business and referrals.

  • liveagent-customer-experience-software


    LiveAgent is a multi-channel customer service software that offers many help desk and live chat features. They believe that great customer service starts with better help desk software.

  • stella-connect-customer-experience-software

    Stella Connect

    They believe that a more engaged front-line team drives higher performance, so their SaaS platform leverages humanized customer feedback and real-time QA and coaching modules to do just that.

  • zendesk-crm-tool


    Zendesk is a platform that builds support, sales, and customer engagement software designed to foster better customer relationships. They believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry, or ambition.

How to Choose the Best Customer Experience (CX) Tools?

Customer Experience (CX) tools plays a crucial role while establishing good relations with your customers. These experience management platforms help businesses retain customers and drive revenue. Moreover, the platforms give you insights into how your customers are experiencing and also how you can improve their customer journey.


What is Included in Customer Experience?


There are three “p”s centred on customer experience: professionalism, patience and people-first attitude. The last p serves professionalism and patience and becomes the ground for great customer experience. So, what do other p’s mean?


Professionalism is about how to react to your unpleasant customers. These types of customers sometimes may behave immaturely but your approach has to be positive and aim to find the balance. That will give customers a positive light. Also, keeping in mind that each customer has different needs is related to patience. In some cases, you should avoid setting sharp boundaries for your customers.


What is the Difference Between CX and UX?


While user experience focuses on the end-user, customer experience prioritizes the customer. Let’s drill down these two concepts a bit more;


UX predicates on users’ interactions and experiences with your product, brand or service. It is measured with metrics such as error, success and abandonment rates. On the other hand, CX concerns with customer interactions rather than users. Also, it is measured with their overall experience, recommendation rate and other metrics.


CX is a concept in itself but UX is a part of a CX. Providing a great digital UX will automatically boost CX and make a positive impact on customers. As you can see, these two concepts play a crucial role in the overall success of your product and loyalty to your brand or service. In today’s world, if you are developing a brand you have to bear in mind that customer is king.


Customer experience management tools mostly offers a cloud-based system that manages customer data, tracks customer interactions in real-time and measures customer experiences along their journey. Once you can get your customer feedback simultaneously, it will improve the quality of your services for all existing customers. Not only the customer experience tools improve the quality but it also improves the response times and so increases customer satisfaction.


Customer journey consists of different touch-points such as customer satisfaction, customer service, customer churn surveys through customer communication channels. These channels can gather feedback from customers via email, live chat, website links, social media and in some cases with SMS. As the journey can change rapidly, you need to take action at the right time and in the right place.


There are many paid and free customer service software solutions in the market and the number of customer-related support solutions is getting wider and wider. Some of the solutions include live chat or call support alongside a ticketing system. Cloud-based call center solutions help win more sales as a customer can reach anytime and anywhere.


Lastly, there is no best customer experience management tools for ever-changing business needs. The best solution can take shape according to the number of software users, budget, requirements, etc. For example, if you are a small scale business owner, you may consider customer experience software for small businesses to be charged per user.

Key Criteria to Evaluate Customer Experience (CX) Tools


Pricing Policy

Almost every customer experience tools offer a free trial or demo version to experience all features the software has. This may give you a chance to test the system and decide whether it is for you or not. The key criteria here would be how comprehensive the free or demo version is. If it offers limited features, you will not be able to try entirely the features of the software.



As the customer experience software deals with the customer data, it should keep this data secure and protected from unauthorized access. If the software has the GDPR compliant and several certificates, it will help build trust between the software and you. As you would like to invest in a platform that ensures you it is 100% safe, doing some research beforehand will make your decisions healthy.



Great customer experience (CX) software should offer some core benefits such as improving customer experience, increasing customer satisfaction, collecting real-time feedback, reducing customer churn rates and providing analytical data. While the software keeps the existing customers satisfied, it also focuses on retaining new customers with less cost through its technology.



Customer experience tools are a key indicator of growing your business. As every business or service providers’ main concern is to increase their number of satisfied customers, the software should offer easily implemented integration opportunities. These included CRM, marketing automation, product management software, customer service, help desk software and much more. No doubt that the customer experience (CX) is closely related to each step of these integrations.



The customer experience management tools should provide the expected services and so meet the requirements properly in the way of keeping the data secure. Checking on other CX service providers and getting the industry recommendations may help you along the decision making process. Also, it would be nice to know while making a decision, which companies are using it or how long they have used it.

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