🖥️ Multiple views
The customer journey can be viewed in the Activity map timeline or a traditional Detail view.
✋ Powerful touchpoints
Each customer interaction can be defined with plenty of additional details.
👩 Persona profiles
Profiles of fictional characters that represent target audiences can be included in touchpoints.
📊 Metrics & KPIs
Performance metrics can be added to individual touchpoints and then displayed in the Phase section and Dashboard.
❗ Warnings
Automatic warnings when KPIs go over or under user-defined thresholds.
📝 Opportunities & Actions
Opportunities & Actions helps to manage the team’s ideas and follow through on them.
🧠 Knowledge base
Accumulated metrics will gradually form a CX & marketing knowledge base with trend graphs.
