A Guide to Defining, Setting, and Achieving Social Media Goals
When a client asks, “Why aren’t we gaining more followers?” or “How do our social channels increase our revenue?” it’s a signal to revisit your social media goals. Goals are no longer vanity targets like hitting 10,000 followers. They’ve become …
The Rise of Short-Form Video Marketing: How Brands Are Winning with Bite-Sized Content
Video marketing. Short videos. Instagram Reels. Youtube Shorts. Every social platform applied short-form videos in one way or another. What is the reason behind the shift towards shorter videos instead of longer ones or content delivered through text or images …
As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …
Profitable Social Media Marketing Niches to Find New Customers (With Real-World Examples)
For social media marketing agencies (SMMA), finding a niche can mean the difference between simply sustaining the business and creating a thriving, sought-after agency. Some SMMA niches are so lucrative that targeting them can help establish you as the go-to …
Social Media Post Ideas for Digital Marketing Agencies
Let’s face it—in a digital landscape where 4.9 billion people use social media channels, simply posting regularly isn’t enough. Your content needs to resonate, drive engagement, and showcase your digital agency’s expertise. For digital agencies, this means that every post …
Short-Form Video Trends 2024: What’s Hot Right Now?
Every other day, short-form video trends emerge. Their reach is wide, and their appeal is amplified. In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content …
Video Production For Social Media: Cameras vs. iPhones From An Agency Owner
In the age of AI, visual content reigns supreme, playing a crucial role in how brands connect with their audience on social media. As the CEO of VINDICTA, a leading UK digital marketing agency, I have seen firsthand how the …
Creative Pride Month Ideas and Social Media Posts to Win the LGBTQIA+ Community in 2024
As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also …
Social Media Marketing Agency Pricing Guide for 2024
How much is charged for social media marketing services in 2024? With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry …
Illuminating the Shadows: The Power of Dark Social in Digital Marketing
Despite the mysterious ring to its name, dark social isn’t as intimidating as it sounds. At Spark Social Agency, we like to think of it as a hidden treasure trove of social sharing and chats that fly under the radar …
Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke
Influencer marketing is rapidly evolving into a critical tool for small businesses. In the United States alone, a significant investment of $7.14 billion is projected from brands in influencer marketing for 2024. As small businesses navigate the crowded online space, …
Inclusive Social Media Content: How To Reach All Audiences
Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss. When creating social media posts, videos, captions, or stories, you must consider the …
