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Mimosa Created The Design Process Of Fractal Launchpad Within Around The Block Magazine

Condensing the European Blockchain Ecosystem into a book branding, Mimosa takes place in the design and print design processes of Around the Block Magazine for Fractal Launchpad GmbH.

The Client

Fractal builds user-centric and compliant identity and payment solutions for the decentralized web. It also supports open source blockchain projects to fund the future ecosystem using an initial token launch.

Fractal plays a major role in moving ICOs out of the regulatory grey area and helps make the ICO investment process frictionless.

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The Project

Around the Block is a community effort lead by Fractal Launchpad GmbH.

For its first edition, it aimed to bring together the most interesting voices in the Blockchain and emerging technology space in Europe. Mimosa has  developed the brand by playing with the concepts of new and upcoming members (new kids on the block), the block as a basic blockchain concept, and the idea of showing perspectives around it not always seen before in order to study the ecosystem.

It covers the European Blockchain landscape in detail, specially regarding token economics, compliance, investment and legal representation, and a fresh perspective on how to launch your own token.

The design project is led by the team of two, Nele Wollert and Julian Leitloff and managed by the head of the Mimosa Agency, Danilo Sierra. Douglas Stewart has done the editing, the graphic design and production process is handled by Emilie Chabridon, whereas Lisa Bender takes place in the portrait illustration.

They trusted Mimosa Agency with producing the first physical edition of the magazine.


Mimosa Agency

Mimosa is an integrated digital creative agency specialised in branding, inbound marketing, research and consulting.

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