While CES lost power the other day, the brands get stronger to highlight themselves in the uncontrollable situation.
Hard to say that it’s correct, but the Consumer Electronics Show in Las Vegas experienced a power outage, meaning all those electronic devices and games gone dark! The fiasco let the cookie brand Oreo to have a bit of fun while reminding viewers of its big Super Bowl score from 2013.
The brand and is agency 360i joined the ongoing #CESblackout Twitter conversation by tweeting a solid black box. For a while later, it released another tweet with a pic of an empty glass and a few cookie crumbs, noting “Five Years Later, We’re Still Good in the Dark.”
— Oreo Cookie (@Oreo) January 10, 2018
Oreo, of course, is referring to the epic moment when the lights went out at the Superdome in New Oreleans while in the third quarter of Super Bowl XLVII. It quickly released a post stating, “Power out? No problem. You can still dunk in the dark.” which was retweeted 10,000 times within an hour.
This one’s blackout and glass tweets, have been retweeted 146 and 160 times for now, respectively. This kind of situations help people loosen and gel flipped for the moment, because it also helps the engagement between the consumers and the brand. And lastly, don’t push on CES that much because, eventually it is still an event that takes place in the real world!
Have you seen the other brand’s #CESblacout breezes?