McDonald’s McDelivery released a fantastic print campaign called “delivering what you love” that focuses on fictional characters.
McDonald’s’ “I’m Lovin’ It” slogan is taken a step further with the McDonald’s Delivery ad campaign that concentrates on fictional characters to drive home the fact that it “delivers what you love”. From the Wizard of Oz’s Tin Man to Cinderella, the campaign references some of the world’s well-known fictional pop culture characters.
McDonald’s Delivery ad campaign varies with placing what people love most in the branded paper takeout bags. McDonalds Delivery ad campaign will appeal to families that do not have much time on their hands to prepare the food for themselves.
Here are the illustrations from the campaign.
The campaign was created by Leo Burnett Dubai.