OOm

Founded in 2006, Fresh Laundry is a provider of automated commercial laundry solutions in Singapore, with a network of over 2,000 machines delivering seamless and efficient laundry service across the country. Known for reliability and excellence, Fresh Laundry offers state-of-the-art, self-service laundry solutions in partnership with leading laundry equipment manufacturers. The business Specialises in supplying coin-operated washing machines for businesses across diverse industries.

Beyond equipment distribution & leasing, the company provides full-service support—including maintenance, repair, and technical assistance—ensuring clients can operate smoothly without heavy upfront investments. With over a decade of expertise, Fresh Laundry has set the standard for self-service laundry solutions, making it the trusted choice for businesses looking to equip or upgrade their laundry facilities.

Target Market

Fresh Laundry serves two primary customer segments: entrepreneurs looking to establish their own laundromat businesses, as well as businesses with high-volume laundry needs, such as hostels, dormitories, and hotels.These clients rely on Fresh Laundry’s scalable and reliable laundry solutions to meet the demands of their operations effectively.

Objectives

Over the years, Fresh Laundry grew its customer base largely through word of mouth and existing leads but eventually struggled to expand its reach and attract new customers due to limited marketing channels. This struggle to broaden their brand presence led them to seek digital marketing services. Their goal was to effectively drive growth and expand their customer base, as well as establish their brand leadership within the commercial laundry sector.

OOm Solutions

Google Ads

For Fresh Laundry, a B2B company targeting businesses, we focused on Google Search ads to capture audiences with high buying intent—such as entrepreneurs looking to start laundromats and businesses needing large-scale laundry services (e.g., hotels, hostels, dormitories). Since many B2B buyers turn to Google Search when evaluating providers, we created a targeted strategy to meet them there.

OOm’s team launched a search campaign centred around high-intent keywords related to Fresh Laundry’s services, alongside a competitor campaign to target those searching for similar providers. Extensive keyword research and diligent optimisations helped to fine-tune campaign targeting and maximised its success. Additionally, a Performance Max (PMax) campaign was also implemented to enhance brand awareness and reach, using competitor website visitors as one of the key audience targeting signals.

Search Engine Optimisation (SEO)

We also optimised Fresh Laundry’s service pages with relevant keywords and developed blog contents to attract users seeking information related to their offerings, in addition to improving their technical SEO and building links to improve their website’s domain authority. Besides improving their organic traffic, these SEO initiatives also helped positioned Fresh Laundry as an authoritative resource in their industry.

Results

OOm’s dual strategy led to a remarkable 1050% increase in business inquiries, solidifying Fresh Laundry’s position as a leading provider in their industry. This significant growth not only boosted their leads and sales, but also elevated their industry standing to be one of the leading providers of large-scale laundry services in Singapore.

Jordan Boo, founder of Fresh Laundry, praised OOm’s impact, stating:

Results are delivered, and the service is top-notch. I am certainly looking forward to many more years of collaboration with OOm.

Anmako is a fashion brand that offers clothing items that reflect the dynamism and vibrancy of a modern Singaporean lifestyle.

The brand’s concept, Singapore Chic, is inspired by Singapore’s blend of international cultures, tropical climate, and balance of work, play, and leisure. The brand fuses traditional Indonesian art with a contemporary Japanese flair to create unique designs.

Anmako has a deep appreciation for Asian art and textiles and is committed to reflecting this in their style. The brand’s range currently comprises carefully curated cotton and linen materials from Indonesia and Japan, with plans to introduce fabrics from across Asia in the coming years. Anmako strives to create apparel that is always beautiful and pleasant to wear, whether at home, at work, or when on vacation.

Objectives

Anmako aims to increase online traffic to its e-commerce website through search engine optimisation. (SEO)

Before Engaging With OOm

Both founders of Anmako knew that SEO is an important aspect of digital marketing so they tried to learn about SEO on Google and YouTube. They managed to rank some keywords related to their business on Google but were not able to increase the online traffic to their e-commerce website.

Overview

After engaging with OOm, a leading and award-winning digital agency in Singapore, multiple keywords related to Anmako ranked on page 1 of the Google search result page. Implementing effective SEO strategies increased organic traffic to Anmako’s e-commerce website, which in turn increased online sales within a short time.

Why Anmako Selected OOm As Their SEO Agency

Despite the fierce competition in the SEO industry and many SEO vendors available, Anmako chooses OOm because of the following reasons:

Comprehensive SEO Services

OOm is a leading SEO company in Singapore that offers comprehensive SEO services, including a focus on keyword & mapping, meta data, backlink analysis, image ALT optimisation, technical audit, content enhancement, website enhancement, and content planning.

OOm helped Anmako increase its search ranking and organic online traffic to its e-commerce website by providing a wide range of SEO services such as:

• Keyword Research – researching relevant and most searched keywords
• On-Page SEO – refers to optimising content within the website
• Off-Page SEO- sharing optimised content to other websites and leading the traffic to Anmako’s e-commerce website
• Technical SEO – Optimised the back-end of an e-commerce website so the search engine bots can crawl and index the web pages

Additionally, OOm continues to provide ongoing support to ensure that Anmako’s ecommerce store performs well in search results over time, which is crucial for SEO success.

Good Understanding Of SEO

Even though SEO is a constantly changing landscape, OOm invests a lot of time and resources to stay updated with the latest changes in search engine algorithms, and best SEO practices.

OOm has employed a team of experts with various skills and specialisations, such as content writers, backlink builders, and technical SEO specialists, which enables them to offer a more comprehensive SEO service to their clients.

Excellent Customer Service

Throughout the engagement of Anmako with OOm, the SEO company was very patient in answering all of the questions related to SEO. The SEO consultant that was assigned to Anmako proposed keywords for its e-commerce website to rank on page 1 of Google search and increase online sales.

Results

• Helped Anmako’s e-commerce website to rank on page 1 of the Google search engine results page
• 130% more online sales within six months from an improved organic website

Eiko Sumantri, Director and one of the founders at Anmako said:

I’ll definitely recommend OOm for SEO services!

Mandarin Self Storage, founded in Australia and headquartered in Singapore, is a company that provides storage space rental for both personal and business usage.

Objectives

Rank keywords to the first page of Google to increase organic traffic.

Overview

After engaging OOm’s SEO services, more than half of the keywords related to Mandarin Self Storage were ranked on page 1 of Google search result page.

Website traffic increased as a result of the keywords ranking on page 1 as it increases the visibility of Mandarin Self Storage on Google search result page. Almost half of website traffic comes from organic source.

Results

• 96% Storage space rental related keywords ranked on page 1.
• 25% Increase in organic website traffic.

Solution

Search Engine Optimisation [SEO]

Mandarin Self Storage engaged OOm’s services to rank storage space rental related keywords to the first page of Google search in order to increase organic traffic to their website. OOm provided copywriting services to produce content related to the company, which helped to rank keywords on position 1 of Google search engine result page with FAQ Schema. On top of that, the website and its content appeared on the People Also Ask (PAA) section which took up more real estate space, leading to increased visibility compared to their competitors on the search engine.

Carrie Chu, Digital Marketing Manager at Mandarin Self Storage said:

If you are looking for Google expertise, OOM is the agency to go. They have deep expertise in Google and provides factual authentic information to in their recommendations. They are experts in leads generation focused campaigns.