Curating Luxury Online: JaneFinds’ Digital Transformation

Elevating Luxury eCommerce

In the world of luxury goods, exclusivity and a premium experience are paramount. JaneFinds, the go-to platform for curating and reselling rare Hermès handbags, recognized that its previous website was falling short of representing its unique position in this high-end market. While the brand boasted deep industry expertise and offered unparalleled access to coveted Hermès pieces, the existing digital platform was not effectively communicating this, nor was it providing the seamless and luxurious experience JaneFinds’ discerning clientele expected.

To address these challenges, SLTC embarked on a comprehensive digital transformation project for JaneFinds. Our mission was to redesign the website to reflect the brand’s elite status, engage its sophisticated audience, and, ultimately, drive measurable business results. The outcome? A visually stunning, user-friendly website that not only doubled JaneFinds’ online revenue but also earned the 2024 Web Award for Best Fashion Website.

The Challenge: Standing Out in a Competitive Market

JaneFinds operates in a niche market of high-end fashion, specializing in rare Hermès handbags—a competitive space where both online and offline luxury retailers vie for the attention of an exclusive clientele. While JaneFinds is renowned for its expertise and access to some of the most coveted Hermès pieces, its previous website did not reflect the brand’s luxury or exclusivity, and its user experience was failing to fully engage visitors.

Key challenges included:

• Differentiating JaneFinds in a crowded market: The site needed to showcase its rare offerings and industry authority in a compelling way.
• Enhancing the customer experience: The previous site lacked the visual and functional elements necessary to meet the expectations of high-end customers.
• Improving performance metrics: With sluggish engagement rates and a site that wasn’t optimized for conversions, JaneFinds was not fully capitalizing on its potential.
  To address these issues, we set out to create a website that would be a true digital reflection of the JaneFinds brand—exclusive, luxurious, and expertly curated.

The Strategy: Crafting a World-Class Luxury eCommerce Experience

Our strategy for JaneFinds focused on creating a seamless, visually rich user experience that emphasized the brand’s expertise and the exclusivity of its offerings. The project involved a comprehensive overhaul of the website’s design, functionality, and messaging to bring the brand’s story to life online.

Here’s how we did it:

• Responsive Shopify Design: We implemented a modern, responsive Shopify theme that provided a premium browsing experience across all devices, from desktop to mobile. Since many JaneFinds customers shop on mobile, ensuring a smooth mobile experience was crucial.
• Visual Storytelling: We incorporated high-quality product photography to highlight the beauty and rarity of each Hermès handbag in JaneFinds’ curated collection. The visuals were complemented by carefully crafted copy that emphasized Jane’s industry expertise and the investment value of luxury handbags, engaging both collectors and fashion enthusiasts.
• Enhanced User Experience: We focused on creating a seamless, intuitive user experience. Navigation was streamlined to allow users to effortlessly explore JaneFinds’ collections. Advanced search and filter options enabled customers to easily find their desired handbags based on preferences like color, size, and price.
• Functional Integrations: We integrated third-party apps and tracking codes to enhance functionality and provide data-driven insights. These integrations helped us deliver features like wishlists, improved product filtering, and more personalized marketing campaigns via email and social media, driving higher engagement.
• SEO and Metadata Optimization: We ensured that the site was fully optimized for search engines, integrating targeted keywords into metadata, product descriptions, and page content. This not only improved organic search rankings but also brought more qualified traffic to the website.
• Rigorous Testing and Quality Assurance: Before the launch, we conducted thorough testing to ensure a flawless user experience. Every aspect of the site was evaluated, from page load speeds to mobile responsiveness, to guarantee a frictionless journey for visitors.

The Results: Doubling Revenue and Expanding Reach

The redesigned JaneFinds website delivered exceptional results across key performance metrics. The transformation not only elevated the brand’s digital presence but also drove significant growth in traffic, engagement, and revenue. Key outcomes include:

• 197,910 new users: The site attracted nearly 200,000 new users within the first few months of the relaunch, significantly expanding JaneFinds’ global reach. The revamped site and improved SEO helped drive this increase in qualified traffic.
• Doubling online revenue: Following the launch, JaneFinds’ online revenue doubled to $365,611, demonstrating the effectiveness of the new design in converting visitors into customers.
• 121% increase in total sales: The redesign also resulted in a 121% increase in online store sales, as the new user experience encouraged more frequent purchases and higher conversion rates.
• Improved customer engagement: Engagement metrics soared, with a 52.41% session engagement rate—a clear indicator that the new website was more engaging, keeping users on the site longer and encouraging them to explore the available collections in depth.
• Monthly session growth: Online store visits increased by 10% month-over-month, showing sustained growth in interest and engagement even after the initial launch period.
• Industry Recognition: In addition to the measurable business outcomes, the project’s success was recognized with the prestigious 2024 Web Award for Best Fashion Website, further validating SLTC’s approach to luxury eCommerce.

Conclusion: A Digital Transformation That Drives Results

The JaneFinds website redesign exemplifies how a well-executed digital strategy can transform a business, particularly in the luxury sector where customer experience is everything. By focusing on responsive design, visual storytelling, and enhanced functionality, SLTC was able to craft a digital platform that not only resonated with JaneFinds’ elite clientele but also delivered substantial business results.

The project’s success was further solidified with the 2024 Web Award for Best Fashion Website, a testament to the quality of the work and the impact of the transformation. JaneFinds is now positioned as the premier destination for luxury handbag curation, with a digital presence that truly reflects its expertise and exclusivity.

About SLT Consulting

SLTC is a female-led, award-winning growth agency. They excel in active listening, letting consumer brands’ voices shape their strategy for purpose-driven growth.