whatsapp icon

Budweiser Celebrates Its Deep Connection With Music And Uses Google Search To Show It

Budweiser has revealed a new campaign, Tagwords, inviting music and beer lovers to discover the brand’s worth-seeing history with music and amazing stars via Google search.

Created by the Brazilian ad agency Africa, Budweiser‘s new OOH campaign is built around various word combinations that people are encouraged to search for.

The creative use of search engine has helped company to show Google users the pictures including the greatest music moments as well as Budweiser consumers from the history.

All they need to do is writing the specific word combinations that the global company has suggested via billboards and the campaign video on Google search tool, then click “enter” and wait for the pictures to tell them the all stories by themselves.


We wanted to make it easier for you and searched for some word combinations.

Here we have listed our favourites so far:

“1985 Rock Stars Holding Budweiser”
“1974 Drummer Portrait Budweiser”
“1975 Holding Rock Budweiser”
“1960 Flying V Slide Budweiser”

budweiser-google-search-tagwords

Playing around copyright and celebrity endorsement issues, Budweiser and Africa has smartly created the “Tagwords” campaign, proving people that Budweiser has built a huge history in the music industry and it is “the beer behind the music” in their own words, without spending million dollars…

The creative digital marketing campaign has been running in Brazil for two months and ads have been shown around music venues, festival areas and in bars (especially on beer mats).

budweiser-beer-mats-tagwords

The ads will be running until the end of this year to continue sharing the amazing moments with Budweiser fans.

Being a brand that becomes a part of pop culture is not easy thing to build. Budweiser has been aware of this and created a clever campaign which also connects today’s digital marketing tools with traditional marketing strategies.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ads & Commercials

Apple Is Calling Out To ‘Share Your Gifts’ Throughout The World

Apple’s holiday campaign celebrates the power of creativity and heartens creators ...

WORK | Ads & Commercials

H&M Holiday Campaign Is Out And All About 90’s Sense of Humour

Swedish retail giant H&M has debuted their 2018 holiday campaign with ...

WORK | Ads & Commercials

Riccardo Tisci’s Burberry Christmas Campaign Is Out, With The British Breeze And An All-Star Cast

Riccardo Tisci who took the helm in March revealed his first ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT