A MINI Car With Grand Imagination: The New Campaign Highlights Countryman’s Animated Films
MINI Cooper USA rolled out a digital campaign to flaunt the Countryman’s spacious cargo space.
Titled “Created in a Countryman”, the campaign is designed in partnership with MINI‘s digital agency 360i, and uses stop-motion technique in short films that are created by Kirsten Lepore and diorama-duo Nix + Gerber.
The video spots demonstrate how versatile the cargo space is in the model, which was completely redesigned and re-engineered in 2017. The artwork highlights features including sliding and an adjustable trunk floor and folding rear seats. Each of the intricate executions took approximately three days to prepare the film and craft.
In “Camping”, Nix + Gerber’s campsite stereograms were shaped by using various types of wire, foam, rocks, flock, and dirt while characters look like the miniature astronauts and are sculpted with a bakeable clay.
Lepore’s aquatic adventure “Underwater”, was designed by using 20 high-grade sheets of paper reinforced with everything from skewers to toothpicks and large wooden dowels, while an overlay of plexiglass gave the ocean the shimmering quality.
Patrick McKenna, Department Head at MINI Brand Communications says,
This campaign intends to demonstrate how the MINI Countryman offers the space and versatility to handle even the biggest adventures. The quality and creativity of the concepts conceived by these talented artists also align well with MINI’s design philosophy around the creative use of space, and our support of art and culture.
Over and above, a special screening of Nix + Gerber’s “Camping” is planned to roll for this month at the BAM Rose Cinema at the Brooklyn Academy of Music. “Underwater” will also screen shortly thereafter and will be featured at The Other Art Fair in LA from Oct. 24-28.