Toyota And DOCOMO Announced The Debut Of Their Humanoid 5G Robot, T-HR3

Developed by one of Japan’s tech-giants DOCOMO, Toyota announced that they have successfully reveal the T-HR3 humanoid robot in trials using fifth-generation mobile communications under a test environment with control from a remote location -about a distance of approximately 10 kilometers- using 5G in an area between two points. The Toyota-originated, T-HR3 with the aim …

Toyota Presents An AR App To Let Customers See Through The Hybrid Models

With the help of Brandwith agency, Toyota showrooms use augmented reality to let customers experience inside cars. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical vehicles, helping customers to gain a better understanding of how the …

Toyota Shares Real-Life Mobility Stories With “Start Your Impossible” Campaign

Late in 2017, Toyota has presented its first-ever global marketing campaign, “Start Your Impossible” to celebrate the brand’s global sponsorship of The Olympic and Paralympic Games for eight years. Created in partnership between Saatchi & Saatchi and Dentsu, “Start Your Impossible” campaign draws attention to Toyota’s innovative ideas and solutions that encourage and help people …

The New Toyota Aygo Encourages You To “Go Your Own Way”

Four renowned drag queens of the UK got the chance to make their own ads for the Toyota Aygo, a new car that expresses self-confidence. The&Partnership have released their project for Toyota that contains a collaboration with four UK drag artists – who are symbolizing the ultimate masters of self-expression – where they were all …

NEWS | Brand News

Toyota Repositions The Brand In The Concept Of ‘Mobility’

Toyota doesn’t just want to be called an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of The Olympic and Paralympic Games since eight years. Toyota is the first-ever Mobility Partner in …

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