NEWS | Brand News

Starbucks Brings Dark Social Into Play For Better Market Position

The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media …

How Great Brands Are Empowering Audiences On Instagram

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

Starbucks Date Campaign: Meet At Starbucks

Starbucks and Match will host the World’s Largest Starbucks Date with the “Meet At Starbucks” feature, on February 13. The “Meet at Starbucks” feature is the first branded-product feature that allows Match users to directly send an invitation to set up a coffee date. Using the “Meet at Starbucks” feature, members can can also find …

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