Let French Fries Guide Your Way, Said McDonald’s In Their Latest Directional Campaign

French fries show the way in the new directional McDonald’s campaign. While most brands put their regular logo and an arrow as a direction for their customers, McDonald’s has taken a more novel approach with the latest campaign. TBWA/Paris is behind the creative campaign by the brand to make signposts into art. The campaign features iconic …

NEWS | Brand News

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

Best Christmas Ads 2018: The Most Wonderful Holiday Adverts Of The Year

It’s the happiest time of the year. Christmas is here and New Year is around the corner! Remembering Aldi’s Carrot from 2016 and Myer’s Elf from 2017; we’re celebrating the holiday season like unstoppable. This time of the year is to air the most creative projects through the market, because agencies and brands get the chance …

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

Rick and Morty’s Incredible Szechuan Sauce Will Be Back In McDonald’s For One Day

The number one TV comedy in the US, Rick and Morty now brings back the Szechuan sauce for one day in McDonald’s! After all the Change.org petitions and Twitter collaborations, do you remember how Rick got crazy about finding his dearest Szechuan sauce again? Thanks to him, now it’s happening after 20 years! McDonald’s has …

NEWS | Brand News

You Can Apply To Work At McDonald’s via ‘Snaplication’ – A Snapchat Application

Want to work at McDonald’s? If you’re a frequent Snapchat user you can, because the company will now accept job applications via Snapchat! For Macca’s job seekers in Australia, the first round of interviews will soon include a bit of social media interaction: a 10-second audition that is called a “Snaplication.” While using the app, …

WORK | Branding

Minimalist Logos Of Most Famous Brands

What would happen if logos were more minimalistic? To answer this question, StockLogo re-designed famous logos using only lines, curves and brand colors. For this experiment, StockLogo decided to redesign widely recognised logos. Companies like Coca-Cola, Google, KFC, LEGO, Nike, Pepsi made the list. Redesigned logos, even though reduced to sheer curves, are still recognizable. …

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