Inspiring “Back to the New Normal” Ad Campaigns by Brands for the Post-COVID-19 Era

Each sector has been affected by the coronavirus pandemic differently. And they all acted differently. Brands always have to act promptly when it comes to digital ad campaigns. What high-profile brands do leads the way and inspires other businesses to take action for returning to the “new normal”. The businesses which survived this crisis during …

Top Halloween Campaigns Of All Time To Get You Inspired

In October when comes fall, the brands launch their most festive Halloween-themed campaigns, all and all. While we continue to witness some great Halloween ads over the years, what about ad campaigns that go beyond creative yet gruesome? So, let’s explore the most greatest Halloween marketing spots of all time and get some spooky inspiration. …

Memorable Stay Home Ad Campaigns by Brands for COVID-19

No one could have guessed that there is going to be a pandemic to affect the whole world and staying home would be the best way to avoid the illness. This situation, of course, has come with consequences. What happens when you have to stay at home? First of all, your priorities for your spending …

McDonald’s Prepared “Iconic Days” For Each Time In Instagram Stories

McDonald’s divides the day up with the minimalist artworks of its each product. The ads appeared in Instagram Stories from McDonald’s Germany throughout the day, corresponding each time with a popular item. Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to …

NEWS | Brand News

McDonald’s Is Selling Branded Merch Online For The First Time, And It’s The Holiday Season

The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to …

Get #ReindeerReady For Christmas With McDonalds’ Heartwarming Film

In collaboration with Leo Burnett, McDonald’s 3rd #ReindeerReady Christmas ...

Let French Fries Guide Your Way, Said McDonald’s In Their Latest Directional Campaign

French fries show the way in the new directional McDonald’s campaign. While most brands put their regular logo and an arrow as a direction for their customers, McDonald’s has taken a more novel approach with the latest campaign. TBWA/Paris is behind the creative campaign by the brand to make signposts into art. The campaign features iconic …

NEWS | Brand News

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

Best Christmas Ads 2018: The Most Wonderful Holiday Adverts Of The Year

It’s the happiest time of the year. Christmas is here and New Year is around the corner! Remembering Aldi’s Carrot from 2016 and Myer’s Elf from 2017; we’re celebrating the holiday season like unstoppable. This time of the year is to air the most creative projects through the market, because agencies and brands get the chance …

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

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