LOGAN Partners with Team One and Lexus on “A Product of Mastery” Campaign

LOGAN partnered with Team One on the launch of Lexus’ “A Product of Mastery” campaign, which highlights the elegance and cutting-edge interior design of the all-new ES sedan. Harnessing its full CG capabilities, an LA and NY based creative studio, LOGAN created three digital videos that move from abstract elements to a dramatic unveiling of …

Driven By Intuition: Car By Lexus, Story By Artificial Intelligence, Directed By The Oscar-Winning Kevin Macdonald

Lexus, a brand famous for being at the leading edge of tech-innovation, rolled out Driven by Intuition, an advert that has been scripted entirely by artificial intelligence. For the specific project, Lexus partnered with their creative agency, The&Partnership London, they also partnered Visual Voice and the IBM Watson team. Along with other data, AI is being used …

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