WORK | Digital Ad Campaigns
LOGAN partnered with Team One on the launch of Lexus’ “A Product of Mastery” campaign, which highlights the elegance and cutting-edge interior design of the all-new ES sedan. Harnessing its full CG capabilities, an LA and NY based creative studio, LOGAN created three digital videos that move from abstract elements to a dramatic unveiling of …
WORK | Digital Ad Campaigns
Lexus, a brand famous for being at the leading edge of tech-innovation, rolled out Driven by Intuition, an advert that has been scripted entirely by artificial intelligence. For the specific project, Lexus partnered with their creative agency, The&Partnership London, they also partnered Visual Voice and the IBM Watson team. Along with other data, AI is being used …
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