John Lewis

Apart from last year, the main idea, point and theme of 2019 is to spend quality time with family, friends and acquaintance. While M&S is celebrating with a holiday feast and Cardi B plays to be a carol. Apple’s kids hanging together and Coca Cola is making a comeback. So here comes the most wonderful …

It’s the happiest time of the year. Christmas is here and New Year is around the corner! Remembering Aldi’s Carrot from 2016 and Myer’s Elf from 2017; we’re celebrating the holiday season like unstoppable. This time of the year is to air the most creative projects through the market, because agencies and brands get the chance …

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year. Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag …