NEWS | Brand News

Honda To Use UK’s First Third-Party Verified ‘Cost Per Visit’ Model

Honda and Amplifi, owned by Dentsu Aegis, have signed as the first Cost Per Visit partners in UK. Cost Per Visit is a new pay-for-performance model, announced by GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, last week. Together with Amplifi, the media investment …

Honda Creates A Candy Cane Lane VR Experience For Pediatric Patients

Honda has created a Candy Cane Lane VR project for sick children at the Children’s Hospital of Orange County (CHOC). The project allows children to experience the holiday season from their hospital beds. Inside the virtual reality experience, kids wear Oculus Rift’s and a Honda sleigh takes them to a snowy neighborhood. Houses are covered …

Amazing Ad Campaign From Honda For All-New HR-V Crossover

Honda launched an original advertising campaign illustrating the brand’s history of innovation that led to this crossover that gets everything right. In sync with the launch of the all-new 2016 HR-V Crossover, Honda is launching an original advertising campaign illustrating the brand’s history of innovation that led to this crossover that gets everything right. The campaign, …

The Slowest Car Ad By Honda: Feeling

A new campaign from Honda is set to launch this spring, welcoming the new Civic family into dealerships across Europe. Honda launched a new UK and European campaign to support the arrival of the 2015 Civic range, which includes the adventurous Tourer, the stylish Sport and the powerful Civic Type R. The driving experience is …

Honda’s Dual-Narrative Interactive Video: The Other Side

Honda and Wieden + Kennedy London created this dual-narrative interactive video for the Civic and it’s sportier version, the Civic Type R. “The Other Side” video unfolds an adrenaline fuelled dual-story. One set during the day, the other at night. The original day video featuring the Civic switches to a parallel storyline at night featuring …

Honda #Cheerance Campaign

Honda launched the #Cheerance campaign spreading cheer to three million people through a five-day Honda summer clearence event. Summer Cheerance Honda launched “Summer Cheerance” by spreading amusing videos, memes, GIFs and visual jokes via social media, as well as hosting events from August 4 to August 8 to support the brand’s annual Summer Clearance Sales …

Want to see your content here?

We will help you spread the word. Submit digital marketing related work,
news and blog content to get published on the DAN website.