2024 Guide to Marketing & Advertising Luxury Brands
As 2024 rolls in, the marketing trends, lifestyles wanted to be sold, and celebrities that resonate with luxurious brands’ audiences evolve, but one thing stays the same: luxury advertising is all about selling the desired lifestyles. In this guide, we …
Mastering Luxury Branding: Strategies and Inspiring Examples
Welcome to the world of luxury branding, where opulence meets innovation, and exclusivity reigns supreme. In a market teeming with choices, luxury brands have mastered the art of standing out, often defining the standards of excellence themselves. Today, we delve …
Gucci’s Marketing Strategies and Examples Through Years
Since it’s humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that …
