Mastering Luxury Branding: Strategies and Inspiring Examples
Welcome to the world of luxury branding, where opulence meets innovation, and exclusivity reigns supreme. In a market teeming with choices, luxury brands have mastered the art of standing out, often defining the standards of excellence themselves. Today, we delve …
3 Best Marketing and Advertising Strategies of Famous Luxury Brands
What makes a brand luxurious? Well, there’s no sure-shot answer to this. It’s an amalgam of the rarity of the brand’s products, quality, craftsmanship, and history and heritage. People pay more for premium products because luxury brands offer their consumers …
Gucci’s Marketing Strategies and Examples Through Years
Since it’s humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that …
